Research by psychologist Kevin Larson into how font and design layout affect our emotions produced some interesting results.
“1. Readers felt bad when reading a poorly designed piece of literature that was often expressed with a frown – not what you want your clients to do!
2. Readers felt better when reading copy from a good layout and felt like it took less time to read.”
The conclusion we draw from this is that for brochure, advertising and leaflet design a well-designed layout will communicate your company’s messages more clearly and powerfully.
If you need help making your marketing literature more effective please call us today on 01273 328877.