One of the main problems with online marketing is that it is often an “all or nothing” game. The best Brighton business websites will get the deal and all other competing websites will get nothing, no matter how good they are.
For example, suppose someone wants to buy a new mobile phone. The person searches Google, takes a look at the top 10 results and then decides to buy something on one of the sites. That means that one site gets the sale and the other sites get nothing.
If you make the change from being one of the discarded sites to the site that is chosen by the searcher then obviously your sales will increase dramatically. You’ll make the change from getting nothing to getting everything. How can you do that? Here are a few pointers:
- Choose slightly better keywords
Being better than your competitors starts with choosing the right keywords. If you target keywords that are not being used by the people who want to buy then you might get a lot of visitors but no sales.
Your web pages should be optimised for the keywords that attract people who are looking for the products and services that you sell on your website and who are ready to buy.
Thorough keyword research is the key and we can help.
- Get slightly better rankings
While it is important to target the right keywords, your website must also be found on the first few entries on page one of the search results page if you are to attract customers.
Most people only take a look at the top 5 or 6 results on the first page of the search results. If your website cannot be found in these first few results for your keywords then potential customers are far less likely to find your website.
We can help you put in pace an organic SEO strategy to achieve a high page one ranking.
- Be slightly more convincing
It’s not enough just to be listed on the first search engine result page either. Your Brighton business website must also be fit for purpose. It should offer exactly what the customer is looking for, it should have a professional design and it should make it as easy as possible for the customer to buy from you.
That is why it is so important to improve the conversion rate of your web pages. With a higher conversion rate, you can generate more money with the same number of website visitors.
A trustworthy and professionally designed website for your Brighton business with a good conversion rate also has positive side-effects. Your customers will probably buy time and time again from your company and people are more likely to link to your website which is still great for SEO.
Be slightly better and you get everything
It takes some time to optimise your web pages correctly, but it is worth the effort. Even small changes can have a huge impact on the number of sales that you achieve. Make the change from being one of the discarded sites to the site that gets the sale and your sales will go through the roof.
Remember that your competitors are also working on their websites. Even if you are better than your competitors you have to continue with the optimisation to stay ahead in the game.
For more information about out Professional web design and SEO services for Brighton businesses please leave a comment below or call us on 01273 328877