A common misconception about logos is that they are used for the purpose of creating a good first impression. It’s true that having a logo which stands out and connotes clear brand values can help distinguish your brand from competitors.
But the truth is that a logos greatest strength isn’t in the first time you lay eyes on them, it’s the umpteenth time. Logos aren’t just important for a first impression their real draw is making your brand memorable.
Giving great service or value to your customers means a whole lot more when ultimately your customers remember that experience and want to return.
Brands today have achieved such a great depth of recognition that they have arguably impacted what colour means to us.
If I was to ask you what comes into your mind when someone mentions the colour red, sure there will be natural connotations like danger, power and passion. But also you are very likely to think of a large brand which has impacted you maybe Coca-Cola, Virgin or even Manchester United.
Having this level of awareness for a brand is invaluable. Which according to the BBC is why global scale companies are willing to pay tens of millions on their logos, in example UK oil group BP paid £136 million introducing their new logo back in 2000.
Something to keep in mind about logo’s is that they aren’t necessarily aiming to be love at first sight. Remember, the true value is in how memorable a logo is and how easy it will be for people to recognise.
There are three points which your brand needs to cover to attain a memorable logo:
- Relevant to the business, both in terms of industry and the business’ values.
- The logo must be simple enough for even a glance of your logo to be recognised as your brand.
- Plus a great logo will always be original, blending in with the rest of your industry is not what a logo is about.
Your logo is what people identify your business with, and it should most definitely not be overlooked. The best logos take months of planning and iterating before the final designs are completed.
If you’re looking for a logo which is highly polished, carefully considered and designed by an experienced, proven team why not get in touch? Call 01273 328877 for a free audit.