{"id":3115,"date":"2015-03-18T11:31:29","date_gmt":"2015-03-18T11:31:29","guid":{"rendered":"https:\/\/tcmarketing.co.uk\/?p=3115"},"modified":"2015-03-18T11:31:29","modified_gmt":"2015-03-18T11:31:29","slug":"google-to-add-mobile-friendly-factors-to-its-ranking-algorithm","status":"publish","type":"post","link":"https:\/\/tcmarketing.co.uk\/google-to-add-mobile-friendly-factors-to-its-ranking-algorithm\/","title":{"rendered":"Google to Add Mobile-Friendly Factors to it\u2019s Ranking Algorithm"},"content":{"rendered":"

In a post on Google’s official\u00a0blog<\/a>, Google announced the addition of mobile-friendly factors to their ranking algorithm. How will this change affect the rankings of your web pages and what do you have to do to benefit from this change?<\/p>\n

What exactly has Google announced?<\/strong><\/p>\n

Starting on 21 April 2015, Google will be using mobile friendly factors in the ranking algorithm for mobile search results. The official post reads:<\/p>\n

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.<\/em><\/p>\n

Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”<\/em><\/p>\n

In addition, Google has started to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, Google may now surface content from indexed apps more prominently in search.<\/p>\n

What do you have to do now?<\/strong><\/p>\n

It is important to make sure that your web pages are mobile-friendly. Fortunately, Google has made this a bit easier as they have created a tool for this that is available\u00a0here<\/a>. Just enter the URL of your website (website address) and click the “Analyze” button. If your website passes the test, you will see something like this:<\/p>\n

\"responsive<\/a><\/p>\n

If your website fails the test then you have to adjust the design of your web pages. Instead of creating a separate website for mobile devices, which has little to recommend it, you could use\u00a0responsive web design<\/a>\u00a0for your web pages.<\/p>\n

Being mobile-friendly alone is not the answer to SEO<\/strong><\/p>\n

A website that currently does not have high search rankings<\/a> won’t get high rankings just because it is mobile-friendly. There are\u00a0many more things that Google wants to find on your web pages, all of which we can help you with.<\/p>\n

Call us today on 01273 328877, or leave a comment below to find out more about our responsive web design<\/a> and SEO services.<\/p>\n","protected":false},"excerpt":{"rendered":"

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