{"id":3464,"date":"2015-11-09T16:39:40","date_gmt":"2015-11-09T16:39:40","guid":{"rendered":"https:\/\/tcmarketing.co.uk\/?p=3464"},"modified":"2015-11-09T16:39:40","modified_gmt":"2015-11-09T16:39:40","slug":"the-new-google-rankbrain-algorithm","status":"publish","type":"post","link":"https:\/\/tcmarketing.co.uk\/the-new-google-rankbrain-algorithm\/","title":{"rendered":"The New Google \u201cRankBrain\u201d Algorithm"},"content":{"rendered":"<p>Google is now using a machine learning technology called \u201cRankBrain\u201d to help deliver its search results. This is very new but here is what we know about it so far:<\/p>\n<p>We believe that backlinks to your website remain the single most important <a href=\"https:\/\/tcmarketing.co.uk\/seo\/\" target=\"_blank\">SEO<\/a> signal in the new algorithm as Google views your good quality relevant links as \u2018votes\u2019 for your site.<\/p>\n<p>The second most important ranking signal is \u201cwords\u201d \u2013 words would include everything from the words used on your website pages to the words used by people when they search on Google and how Google interprets those words with its new RankBrain analysis.<\/p>\n<p><u>Google now look at links that aren\u2019t really links:<\/u><\/p>\n<p>On Twitter recently Google\u2019s John Mueller advised that Google considers URL\u2019s that are not linked to by any text on a page. He Tweeted \u201c we can pick up links from text too, but they don\u2019t pass on PageRank so there is no need for any of these links to be disavowed\u201d.<\/p>\n<p>Google\u2019s Gary Illyes also confirmed via Twitter that the next <a href=\"https:\/\/tcmarketing.co.uk\/seo\/\" target=\"_blank\">Penguin Update<\/a> is not yet at a point where it is being released. The next Penguin update is expected to be a Real Time Update and will be released before the end of this year. It is not too late to make sure all your links pass muster and if you have not yet done so please ask us to quote to carry out a full <a href=\"https:\/\/tcmarketing.co.uk\/seo\/\" target=\"_blank\">Links audit<\/a> of your website. In depth Links audits start at just \u00a3500 +VAT (to analyse up to 5,000 links) and include the submission of a disavow request to remove any suspicious or harmful links.<\/p>\n<p><u>Detect and Remove any Unwanted Mobile Redirects:<\/u><\/p>\n<p>Illyes goes on to say:<\/p>\n<p>&#8220;It&#8217;s a violation of the Google Webmaster Guidelines to redirect a user to a page with the intent of displaying content other than what was made available to the search engine crawler (usually referred to as \u201csneaky redirects\u201d). To ensure quality search results for our users, the Google Search Quality team can take action on such sites, including removal of URLs from our index.&#8221;<\/p>\n<p>&#8220;<a href=\"https:\/\/tcmarketing.co.uk\/seo\/\" target=\"_blank\">Mobile design and optimisation<\/a> can no longer be considered secondary, or an add-on, or something that you should do &#8216;too.&#8217; In fact, today, it is desktops that should be considered the secondary device. And all our Web development and marketing efforts should reflect that.<\/p>\n<p>I\u2019m not saying that you don\u2019t need a stellar desktop site. You do. But as mobile becomes more and more natural for searchers and information gatherers, you must have a mobile site that meets their needs.&#8221;<\/p>\n<p>Is your website responsive \u2013 does it display as well on a mobile or tablet as it does on your desktop? If not we can help.<\/p>\n<p>For more information about <a href=\"https:\/\/tcmarketing.co.uk\/seo\/\" target=\"_blank\">SEO for your Brighton business<\/a> call us today on 01273 328877<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is now using a machine learning technology called \u201cRankBrain\u201d to help deliver its search results. This is very new but here is what we know about it so far:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[84,41],"tags":[118,119,50,48],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The New Google RankBrain Algorithm<\/title>\n<meta name=\"description\" content=\"Google is now using a machine learning technology called RankBrain to help deliver its search results. This is very new but here is what we know about it\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tcmarketing.co.uk\/the-new-google-rankbrain-algorithm\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New Google RankBrain Algorithm\" \/>\n<meta property=\"og:description\" content=\"Google is now using a machine learning technology called RankBrain to help deliver its search results. This is very new but here is what we know about it\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tcmarketing.co.uk\/the-new-google-rankbrain-algorithm\/\" \/>\n<meta property=\"og:site_name\" content=\"TC Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-09T16:39:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tcmarketing.co.uk\/wp-content\/uploads\/2015\/11\/Google-RankBrain.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tcmarketing.co.uk\/the-new-google-rankbrain-algorithm\/\",\"url\":\"https:\/\/tcmarketing.co.uk\/the-new-google-rankbrain-algorithm\/\",\"name\":\"The New Google RankBrain Algorithm\",\"isPartOf\":{\"@id\":\"https:\/\/tcmarketing.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tcmarketing.co.uk\/the-new-google-rankbrain-algorithm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tcmarketing.co.uk\/the-new-google-rankbrain-algorithm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tcmarketing.co.uk\/wp-content\/uploads\/2015\/11\/Google-RankBrain.jpg\",\"datePublished\":\"2015-11-09T16:39:40+00:00\",\"dateModified\":\"2015-11-09T16:39:40+00:00\",\"author\":{\"@id\":\"https:\/\/tcmarketing.co.uk\/#\/schema\/person\/235b46185444da3c8ee45edc353beaae\"},\"description\":\"Google is now using a machine learning technology called RankBrain to help deliver its search results. 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