{"id":6934,"date":"2020-11-20T15:51:03","date_gmt":"2020-11-20T15:51:03","guid":{"rendered":"https:\/\/tcmarketing.co.uk\/?p=6934"},"modified":"2020-11-20T15:54:24","modified_gmt":"2020-11-20T15:54:24","slug":"how-do-you-know-the-time-is-right-to-rebrand","status":"publish","type":"post","link":"https:\/\/tcmarketing.co.uk\/how-do-you-know-the-time-is-right-to-rebrand\/","title":{"rendered":"How do you know the time is right to rebrand your business?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">When is the right time to rebrand your business? It\u2019s a question that plagues many business owners. Many entrepreneurs believe that a company\u2019s brand is simply the name and the logo, but this couldn\u2019t be further from the truth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Your business brand is the sum of all of the experiences that your customers have with your company. Good branding will communicate what your business does and build trust and credibility to your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Rebrands can be time consuming, expensive and there\u2019s always a chance that the end result won\u2019t live up to your customers expectations, so why take the risk?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>What\u2019s in a rebrand?<\/b><\/h3>\n<p><span style=\"font-weight: 400\">In simple terms, a rebrand is the act of redefining how your business is portrayed to your audience. It could involve changing your logo, changing the name of your company, modifying all of your marketing materials or you could start completely from scratch and re-do everything.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Both partial and full rebrands have their pros and cons, a full rebrand can breathe a breath of fresh air into a business who are battling with an outdated image whilst a partial rebrand is easy to manage and doesn\u2019t change the core of the company, it merely alters the way it\u2019s perceived by the target audience.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>How to successfully rebrand your business.<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Rebranding your business takes planning and a key vision about the future of your company. Whilst we could talk in depth on which route to take, here are a few key points to think about when planning your rebrand.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Research what your customers want and research your competitors to see what they offer<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Develop a clear mission statement<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create a plan for how your business will change after your rebrand<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create new marketing materials such as logos, websites and printed media<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Test everything, get outside opinions, conduct surveys and implement the feedback they bring.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>When should I rebrand my business?<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Most businesses should evaluate and look at their branding every 5 or so years. When critiquing, ask yourself if your current branding encapsulates everything your business offers?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">There are however, a few key moments when it is a great time to rebrand. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">When you have surpassed your initial business goals<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">When your message or strategy has changed<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">When you are trying to distance yourself from an outdated image<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">When you are trying to appeal to a new demographic<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">It\u2019s also worth getting an outside opinion, is your branding going stale? Every company goes stale sooner or later. If sales are lagging and you are out of ideas, changing up your colours or logo can feel like a breath of fresh air to the consumer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whether you\u2019re ushering in a new era of your business to the world or you want to introduce your company to a new target audience, consider rebranding carefully so you can be future proof and remain relevant in the years to come.\u00a0<\/span><\/p>\n<p>If you&#8217;re considering a rebrand or would like to discuss if now is the right time for you then please don&#8217;t hesitate to <a href=\"http:\/\/contact\">get in contact<\/a>. We have decades of experience helping businesses create their <a href=\"https:\/\/tcmarketing.co.uk\/logos-design-brighton\/\">perfect brand<\/a> and translating that to all of their digital and physical assets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A rebrand is not a project that should be undertaken lightly, and with a great deal of thought. A poorly timed rebrand can being incredibly damaging to a business, so take a read of our guide before you make any hasty decisions.<\/p>\n","protected":false},"author":10,"featured_media":6935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[43,144,42,83],"tags":[153,141,140,142],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When is the right time to rebrand your business? - TC Marketing<\/title>\n<meta name=\"description\" content=\"A poorly timed rebrand can being incredibly damaging to a business, so take a read of our guide before you make any hasty decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tcmarketing.co.uk\/how-do-you-know-the-time-is-right-to-rebrand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When is the right time to rebrand your business? 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