Brighton SEO Tips – 5 things to do to gain page 1 rankings

By April 22, 2015 SEO
TCmarketing SEO

Getting listed on Google’s first results page can be very difficult. There are many tools and services that promise to get your website listed. What exactly will help you to get the results that you want for your Brighton business? There are five things that will get your website on Google’s first results page. Guaranteed!!

Step 1: You have to know what you’re doing

Don’t just blindly follow the advice of gurus and self-proclaimed SEO experts. Don’t believe everything that you read on the internet or receive in your inbox either. When it comes to SEO in Brighton, make sure you listen to people with proven expertise and a good track record.

If you have the skills or the resources you can do your own tests. You could even create a website just for testing purposes and find out what works and what doesn’t. Educate yourself and keep current. That is very important because SEO changes rapidly. Keeping up to date with the ever changing SEO landscape is an essential requirement for successful SEO in Brighton

Step 2: You have to work with your web pages

Some people think that SEO is a one-off ‘on-page’ thing, or that SEO can be done on auto-pilot. Unfortunately, that doesn’t work.

If you want to succeed, you have to invest a lot of time and effort in your search engine optimisation activities. There are several things that you have to do to make sure that your website becomes a success:

  • keyword research
  • continual optimization / refresh of your page content,
  • fixing technical errors, etc.
  • responding to search engine algorithm changes

Without putting the time and work into your web pages, you won’t get the best results.

Step 3: Convince the search engines that you’re serious about it

Google wants to list high quality, relevant websites in their search results. This is the mysterious “authority” that is often mentioned in SEO articles.

To build a website for a Brighton business that has ranking authority, you have to do several things. The most important is to create web pages that have good content and present that content in an attractive way and engage with your audience.

Essentially, your website has to deliver what the web searchers want.

Step 4: Be smarter than your competitors

Every Brighton business owner wants their website to be listed on page one of Google. The website that is given most attention will get better rankings.

If your competitors invest more time or money in search engine optimisation, they will get better rankings.

It’s also important that you invest your time or money in doing the right things. A person who is working hard but on the wrong things won’t get good results.

If you work smarter than your competitors, you will get better results. If you do the right things in the right order, you will get results more quickly.

Step 5: Be patient

Successful website promotion takes time. It is possible to get some quick wins but lasting results that will deliver a steady stream of new visitors to your website can take some time depending on how good the websites of your competitors are.

It takes time to research the right keywords, it takes time to optimise your web pages, it takes time to fix the architecture of your website, etc.

Be patient, do the right things, or use the right people to do the right things for you and your website will get the rankings that it deserves.

Website promotion isn’t rocket science. The five steps above are a sure way to get in Google’s search results. If you would like to know more about our SEO services for Brighton businesses please leave a comment below or call us on 01273 328877

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