Probably the most important marketing element is an up-to-date database of your customers and prospects. But at many companies, the CRM (customer relationship management) is largely overlooked, and this is likely costing your company time and leads.
Don’t collect data for its own sake, make sure you use it to regularly communicate with your customers and prospects.
Full CRM System
End to end contact with prospects and clients.
Keeping a list online of your clients and prospects online
Simply using your website to regularly contact customers
Many companies are now using the power of this system