“Simplicity is about subtracting the obvious and adding the meaningful.” – John Maeda
GOOD LOOKING BROCHURES
Even though there may be a current trend for digital advertising, our brochure design creative team in Brighton know just how effective printed marketing material can be if placed in the right hands. A brochure with a distinctive design still remains an excellent way to market your company, distinguishing you from your competitors, promoting brand awareness and ultimately increasing sales.
Brochures vs Leaflets
Brochures are actually leaflets, with the flexibility of having as many pages as you choose. Their purpose is to inform your existing or potential customers of the benefits of doing business with your company.
Before we start to design your brochure we will spend time with you to ensure we fully understand what will motivate your readers to respond to your marketing message, is your brochure intended for sales support, direct mail or point of sale?
We can advise you on paper stock with unusual finishes or sizing and thickness, ensuring your marketing material stands out as being different when compared to other corporate literature. We will work within your budget and to your brief, keeping you in the loop all the way through to your approval of the design and layout.
Apart from looking good with an appealing and memorable design, we know that a brochure must also be informative with interesting content, explaining clearly your product or service. Our creative combination of colour, graphics and placement will ensure you have a powerful advertising tool as a showcase for your company.
Our creative combination of colour, graphics and placement will ensure you have a powerful advertising tool as a showcase for your company.
Call: 01273 328877 Free Audit Show us your existing brochures or leaflets and we’ll give you advice on how to improve them.
- Make a good first impression
- Consider non-standard formats
- Use white space
- Use short, clear and powerful copy
- Limit your fonts
Despite predictions, print is thriving. It is just that more companies are using short, digital runs.Print is a showcase for your company, brand and proposition. Most people won’t read your brochure, they’ll just get a feeling from the look and feel, skim the headlines to be left with an impression.The key is to leave them with the correct impression and generate a response.