Clean up your website’s backlink profile with a professional Link Detox before it’s too late
Many SEO consultancies serving Brighton Business clients still shudder when they think back to the launch of Penguin 2.0. by Google. Google’s Penguin 2.0 algorithm changed the rules as far as link building was concerned and as a result thousands of websites were penalized and fell rapidly down the rankings.
Website traffic dropped, as did sales revenues and for some online businesses it was the last straw. We all knew the link building algorithm changes would not stop there and we have seen many further tweaks, almost on a daily basis. However another major change is expected soon with the rollout of Penguin 3.0 this is expected top been even more severe penalising not just spammy or ‘toxic’ links but also marginal or ‘suspicious links’. Our advice would be to ask a professional Brighton SEO firm such as ourselves to undertake a thorough analysis and ‘detox’ of the backlinks pointing to your website.
Have you done carried out a Link Risk Analysis?
An effective ongoing SEO strategy requires regular link audits of your backlink profile to find out id any new toxic or suspicious lonks have been created. Remember you cannot stop anyone creating a bad link to your website. All you can do is clean up those bad links, ie. Ask for them to be removed or proactively disavow them, just like Google recommends.
And you know what, even if some of those links are “nofollow” but look really spammy, we would go ahead and disavow them anyway. If they don’t help your organic search engine ranking there is no point in them being there so it doesn’t hurt to disavow them. And many links from previous spam blogs and articles or press release syndication sites are NOW nofollow, but might still be seen as problematic by Google. Anything that Google can categorise as an unnatural or artificial link is now a problem.
If you are not doing any Link Risk Management today, we suggest you at least contact us to run a backlink profile analysis to see what you need to do to clean up your site before the next game changing algorithm update becomes live. Please leave a comment below if you would like us to call you.