When marketing your business, you can often be sucked in by a wormhole of differing information and tricks that promise to get your business seen by thousands of people. What I’ve realised over time however, is that it doesn’t have to be this confusing. I’ve narrowed it down to 5 key skills that, if practiced, will help you on your marketing journey.
More than likely, when your business first starts out you’ll be writing out everything from e-flyers, facebook statuses, blog posts and video scripts. To do this successfully, you’ll need to be a good copywriter. Luckily, copywriting for your own business differs greatly from if you were copywriting for another company.
Copywriting for a business other than your own requires a commitment to writing in a brands unique voice. With your own business you can just be yourself! Take your time when communicating with your customers and alter your writing style depending on who you’re reaching out to. With time, you’ll settle into your company’s unique ‘voice’.
Similarly to copywriting, you want to ensure that you’re a great editor if you want your content marketing to be as strong as possible.
Good, clear, easy to understand writing can be a powerful tool to persuade hesitant customers to buy into your product or service. Opposingly, messy, error-prone writing could cause your visitors to jump-ship before they’ve even learnt about your business.
Learning how to create content quickly is a critical skill when building your business, particularly if you’re going to be using multiple social media channels. Editing is the next mandatory step for cleaning up your wording to ensure you sound as professional and polished as possible.
There’s a wealth of SEO resources online, and it’s a tricky one to master, but when building your website and your business, it’s vital that your content ranks highly online and reaches the right audience when the need it most.
When creating content for your business, your job isn’t just to create the content, it’s also about converting people who engage with what you’re posting and converting that into leads. To do this, you’ll need a basic understanding of SEO.
If you’re running a YouTube page for your business, you’ll want to know how to conduct keyword research to deeply understand what people are looking for on YouTube. Then you’ll be able to write stand out, SEO-optimised titles and video descriptions to attract viewers to your videos.
Alternatively, if you’re running a blog for your business you’ll want to create SEO-optimised content – including using appropriate keywords in your titles & content.
Ultimately, SEO ensures the content you’ve worked super hard creating, is seen by the right people.
Data & Analytics Skills
If you don’t have the skills necessary to analyze how your content is performing, then it’ll be impossible to to tweak your strategy and grow further.
Luckily, you don’t need to be a professional statistician to look at key trends. Most website builders and social networks have built-in insights tools that allow you to check on what sort of content is performing best.
Time Management & Organisation
One of the most important skills you’ll need when building your business is the skill to stay organised even under the tightest deadlines. When marketing your business, make sure that you’ve got a plan & schedule that works for you and isn’t causing you any undue stress.
Content marketing essentially boils down to publishing content on a consistent and effective basis to ensure that you’re reaching and converting audience members into leads. Remember that writing can get tiring so avoid burnout by managing your time as best as possible. Ensure you set time aside for writing blog posts or creating social media content.
Those are just a few skills to work on when starting up your business, if you want some help with your marketing plan don’t hesitate to get in touch with an expert for excellent advice.