This is the latest in a series of SEO Articles for Brighton Business.

If you want to get high rankings for your business website on Google, you have to make sure your site meets all the demands of Google’s ranking algorithm. When Google’s web crawler visits your web pages, it’s just like having a date with Google.

Here’s how to make sure that this date goes the way you want it to:

  1. Check your appearance

Web design is very important for your Brighton business. Does your website look good compared with those of your main competitors? Can all the important pages be found quickly and easily? Can search engines see all the pages of your site? Does your website look good on desktop computers, tablets and mobile phones? Does it display correctly on all browsers?

The appearance of your website has an influence on the successful outcome of your date with Google.

  1. Be on time

If you don’t show up on the date, Google won’t index your web pages. If your web pages deliver error codes, Google won’t be able to index them. If you’re late (read: slow loading web pages), you won’t make a good impression. Slow loading pages and web pages with error codes usually do not get high rankings. Check your web pages load speed with one of the many free tools available to make sure that everything is okay.

  1. Conversation matters

Talk about the right things on your first date and chances are that there will be a second date. The content on your web pages is important for SEO. Offer interesting and compelling content that encourages website visitors to become your customers. Search engines like web pages with good quality, frequently updated, relevant content.

If you talk about strange things (spammy and automatically-created content), the date will go wrong. Better avoid that awkward moment if you want to get high rankings.

  1. Are you a nice person?

Your family, your friends and your acquaintances define who you are in real life. If they think that you are a rather unfriendly person, chances are that you really are an unfriendly person.

When it comes to your website’s date with Google, the links that point to your site define the quality of your site. If your website has many low-quality links or links from spammy websites, it is likely that Google won’t trust your site.

If a high quality website links to your site (a very trustworthy person is your friend) then you can expect a ranking boost from that link. We can help you to find out who is linking to your website by running a link profile test.

Dating Google can be tricky. SEO can be tricky and engaging with an SEO agency that doesn’t understand what they are doing and what the ‘rules of dating’ are just because they are cheap is false economy.

Call us today on 01273 328877 to see how we can help you make a match with Google. If preferred please leave a comment below.

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