Search Engine Optimisation is definitely not a sprint – it is a marathon and just like the people preparing for this years Brighton Half-Marathon, if you want to reach the finish line you have to get your website in shape. If you want your website to appear high in the search engine results, just like any athlete, you have to be prepared to accept that there will be a good deal of hard work involved and maybe a few disappointments along the way.
Here are a few things you need to understand if you want to ‘win’:
1. Be willing to change and be willing to work
Good SEO programs and SEO services providers can do the work for you but you must be committed to see any SEO project through until the end. You must also accept the need to make some changes to your website. Take the advice of your SEO fitness coach to do something to improve your website content.
Try not to look for reasons why improvement is not possible. Commit to doing the things that are necessary to bring your website into shape even if it requires some work and effort.
2. Be honest with yourself
If you really wanted to get fitter then you would not go to the refrigerator during the night and then pretend that you didn’t! Similarly you need to take a long and honest look at your website – does it really deserve to be at the top of the Google rankings? Is the content adding any value to the reader? Would you buy from it? Is it as good or better than the sites of your competitors?
If you cannot honestly answer ‘yes’ to all of these questions it is time to take action.
3. It helps a lot if you have the right equipment
It’s easier to work out if you have the right equipment. If you want to run long distances, you need running shoes. If you want to get on Google’s first result page, you need a good domain name, a good server, clean web pages, good content, quality back-links and a good SEO coach.
4. Do not try to cheat the system
If you want to be fitter without working out, you might take some pills. This can work for some time but ultimately, the pills will make you sick and destroy your body.
If you want to get quick search engine optimisation results, you might consider spammy techniques that promise immediate or very fast results.
These methods can work for short term but eventually Google detects all spam methods sooner or later and your website will be banned from the index, which could be devastating to your business.
If you’re not afraid of change and choose the right SEO partner then your website will get the rankings that it deserves. It’s not easy to get top 10 rankings on Google but it’s also not difficult if you know what you are doing. If you would like more information about our SEO services please leave a comment below or call us on 01273 328877