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From increased brand exposure to improved search rankings, businesses today have realised how much of a positive impact social media has.

But if you’re a small business that has yet to venture past your optimised website and your occasional e-newsletters into the world of social media, here are a few reasons why you should.

Your customers are already using it

According to the UK Online Measurement company, the average UK surfer spends 22 hours and 15 minutes on the net each month. This means there is a high chance that your target audience is already using social media websites and blogs. So to reach them, you have to join them – by using social media you can reach more potential customers and send out your marketing message on a platform they are confident with.

Increase personal communication

Forget one-way marketing channels. With the help of social media, you can reach out to potential customers and atually have a conversation with them. Answering their personal queries and responding to their posts about your business will make them feel like they are being heard and apart of a community – increasing their loyalty and trust.

Competitive advantage

Your competitors may be racing ahead of you and building up a strong online consumer relationship. So it is important to include social media into your marketing strategy – you don’t want to be falling behind.
However if your competitors are still using traditional marketing methods and have avoided social media, then what are you waiting for? Get a leg up and venture in before them. Utilise this marketing channel before they do.

Cost effective

Instead of running a paid ad or mailing out thousands of leaflets; it is much more cost effective to send a tweet or post a message on Facebook – much quicker too. Marketing campaigns can also be demographic-specific, allowing marketing messages to be targeted to a specific audience, for instance through the use of Google+ Circles.

Increase your ranking on Google search

Having your website linked to your various social media profiles (Twitter, LinkedIn etc.) will help to increase the validity of your website and boost your google authority; essentially opening up more routes for potential consumers to reach your website.
Of course having updated and compelling content on your website will help to entice other websites to find your content and link to it.

Below is an infographic which shows just how many millions of users are using social media.
If you need any more advice, contact us now.

By Lucy Bone