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TikTok seems to be everywhere at the moment – it’s hard to avoid it, whether a regular TV advert or the hoardings at the Euros – they’re advertising hard, and with good reason! Read on to find out why TikTok is such a great place to invest in for your marketing right now – jump on the TikTok hype train!


So let’s start with the obvious, TikTok is the place to go when looking at trends. From the various memes to trendy videos; when looking to connect to your audience through the use of trends, TikTok is built around trends so it’s a great place to start.  

Using recent trends rather than ones that are from years ago like so many companies do will make you so much more appealing to your audience. Once your audience sees that you are into the same things they are into, the relatability factor skyrockets!

Not only can you use trending topics to relate to your audience, you can also use their favourite music to create your content! As the name and logo would suggest, TikTok is an app where music thrives. Almost every video contains some sort of music. So if you want to connect with your audience even more, make sure you pick and use the music currently trending among your target audience. 

Unlike other social media, you can get millions of views on your first videos if your content is appealing. This is due to the unique way TikTok chooses content for its users #fyp (for you page). While the overall formula is unknown, as long as the content you put out is trendy and gets a lot of interaction (likes, shares, comments or replays), TikTok will spread the content far and wide giving you that sought after recognition. 


Advertising on TikTok is very unique compared to other social media. A lot of the ads you see on your fyp are companies putting their own spin on various trends currently happening. Not only is this relatable, it also looks very organic as it looks like just another TikTok video rather than an actual advert. As this is the case, TikTok has not yet become as saturated with ads as other social media so its best to take your opportunity early.

Collab with influencers

Collaborating with already established influencers is a sure-fire way to put your business out there. This can be done through a variety of ways. From sending the influencer free things to review, to creating hashtag challenges with them. 

If you have done a collaboration with an influencer, congratulations! You have just introduced your business to a whole new audience who is ready to view your product and become potential customers!

Once the collaboration is finished, not only have you gained a whole new community as potential customers, you have also learned something new about TikTok from this experience. Whether it was how to use a certain tool or what time to publish your content to gain the maximum exposure, there is always something to gain to help your business’s future. 


Hashtags on TikTok are an amazing way to reach your target audience, simply pick the correct hashtags to describe your video, and everyone who is interested in those topics will then search them and come across your content!

Another great way to utilize hashtags are the aforementioned, hashtag challenges. They are a great way to get some of that authentic audience interaction. What it means is that you start it off by creating a video using a sponsored hashtag, and watch everyone else put their own spin on it with their videos. This will in turn make everyone who takes part in the hashtag challenge an advocate for your brand.

TikTok for business

Looking to reach millions of people at the minimum possible costs? Well look no further than TikTok. All you need to do is create an account and that’s it you are now ready to start putting out content and gaining new customers. 

TikTok is also great for interacting with your customers, they are able to leave comments on all your videos, they can also do things called duets and stitches with your videos where they are able to make a video and play it side by side with yours (duet) or make a video and have it play after yours is complete (stitch). 

With over 800million users in 20 different regions, odds are your perfect customer base is on TikTok ready to be reached. So go out there and reach them!

To conclude, there are too many reasons to use TikTok for marketing vs very little reasons not to. From the various content you can make to connect with your audience, to collaborations and adverts, there are just too many possibilities to miss out on.

If you would like to learn more about how you can use TikTok to grow your business or just have any other general marketing questions, don’t hesitate to reach out to us.

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