Category

Website

Responsive Design Workspace

16 Reasons why you need Responsive Design

By Design, Website No Comments

What is Responsive Design?

Responsive Design is when a website automatically reforms to accommodate virtually every screen size, on any device currently on the market. This might not seem like such a big deal, a few years ago it wasn’t. However the smartphone is ever growing, let alone tablets and notebooks. In this article I am writing to inform how critical it is that your website is responsive. Today, not next year, not in 6 months. Now!

Why it’s Great

1. Double tap and pinch screen no more, for your content has been optimised to be perfectly legible on any screen!

2. Menus & Buttons formatted with touch screens in mind, for a good old easy tap.

3. Creates a single website for all your online interaction.

Why it Matters

4. 66% of mobile users are frustrated with page load times.

A website which hasn’t been optimised for your mobile audience will not only alienate them on arrival, but it has the potential to drastically go overboard on data usage. That doesn’t just mean long load times, your using up more data from mobile users contracts. Double ouch.

5. In a study of 5,388 smartphone and tablet users 48% complained that mobile sites were not optimised for mobile.

When a website hasn’t been optimised for mobile use this often makes the page a lot more difficult and tedious to use. Web traffic is notoriously impatient amongst all markets, don’t give your competitors the option of one-upping you in this department.

6. According to a survey by Google 48% of users said that if a website is not optimised for mobile, it feels like the company does not care about their business.

This is a real stinger. The hard truth is in this age mobile optimisation isn’t just a neat bonus you come across occasionally, it’s expected.

7. 16% of smartphone and tablet users said “if a page loads too slowly, we give up”.

We’ve all been there, waiting for a page to load feels like a waste of time especially if there are other sites offering similar content.

8. 85% of Adults believe a mobile website is as important if not more important than their desktop counterpart.

I imagine children appreciate responsive design too.

The Rise of Mobile internet

9. Mobile users surpass desktop users before the end of 2014.

10. 97 Screen Resolutions in 2010,  232 in 2013.

11. No one screen size has more than 20% of web traffic share.

12. Mobile based searches make up one quarter of all searches.

12. 95% of Mobile users have searched for local information.

Shopping is Mobile

13. 69% of tablet users have made a purchase via their device within the last 30 days.

14. 67% of users are more likely to make a purchase on a mobile friendly site rather than a non-optimised site.

15. 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store.

16. 30% of mobile shoppers abandon a transaction due to lack of mobile optimisation.

I hope that this has helped clarify Responsive design for you. If you would like to learn more about how we can help your business with web design please leave a comment below or call us on 01273 328877.

 

A/B Testing A vs B

A/B Testing on your website

By Marketing, Website No Comments

What is A/B Testing?

A/B testing or Split testing is the procedure intended to test the alternate versions of the elements on your web pages.

For example you may be considering to shorten the length of your sign-up form in an attempt to decrease your bounce rate and increase conversions.

When you A/B test visitors will be sent to one of two versions of the page which you are currently testing.

Effectively, A/B testing allows you to compare two versions of your page and record which version works best for your web design.

How is this beneficial?

Regularly performing the A/B test will not only improve the conversions on your website but will also keep your site from becoming stale.

Many minor changes over a long period of time will ensure that your website does not become dull to regular viewers and shows that you are a forward thinking business which is striving to give the best user experience you can.

Ultimately A/B testing is a cost effective way to raise business, you would be amazed how much of a difference something seemingly simple like changing text from bold to italics can make.

Where do I start?

One of the recurring issues amongst businesses which are looking into A/B testing is that one, they are not sure what they should change and two, what change should they make?

After all there are numerous elements to each page. To help narrow it down it’s best to give yourself an achievable aim, such as getting more people to click the link to my landing page.

By giving yourself a clear goal it not only becomes easier to monitor whether the change was a success but it’s also easier to determine what element of your site you’d like to work on.

A few examples to get you in the mood:

  •  Buttons: colour, fonts, positioning, style
  •  Images: size,  positioning, comparisons
  •  Forms: necessary questions, formatting, length
  •  Sidebars?
  •  Navigation bar: Page titles, page merging, drop down menus

Investigate your findings

Once you’ve found your aim and made the changes it’s time for the waiting game.

Promote your test as much as you can through social media or email campaigns, this will help to get significant results ASAP.  A safe bet is to wait at most 30 days before concluding the change really had a small impact, at this point it’s probably best to move on to your next test.

Remember when looking through your results that while you have a specific aim with the change that you’ve made you might have actually impacted your website somewhere else in the marketing process, do a thorough check for all differences your test might have made.

Repeat!

Congratulations, you’ve completed your A/B test.

Unfortunately this is just as much the final step as it is the starting step.

In order to ensure you are engaging with your audience continuous testing is necessary. Don’t fret though, A/B testing is proven to be one of the best decisions you can make towards a massive ROI.

Need more advice on whether A/B testing is for you? Give us a free call on 01273 328877 now.

Monochromatic Design

Monochromatic Design

By Design, Website No Comments

Found yourself struggling to choose what colour scheme you want to use on your website? In design the choice of colour is paramount as your audience will immediately connect and feel certain emotions upon seeing your colour scheme.

For example blue will indicate calm tones linking to maturity, professionalism and intelligence. Cultural backgrounds may change people’s initial impression but all the same everyone will immediately feel certain emotions upon seeing chosen colours.

When you mix various colours into your palette the result can be somewhat difficult to predict. So how do you go about choosing from your palette? Well, many designers will use either a colour wheel or they will use software to test different colour schemes.

However there is an alternative, monochromatic design. Monochromatic design is a website using a single primary colour with darker and lighter shades to produce a safe and unified experience for your visitors.

Advantages of Monochromatic Design

Monochromatic design is a simple solution because it is simply easier to implement. The most obvious advantage to monochromatic design is that your colours cannot clash as you are only using one. Celebrating minimalist design. In a world where colour is blatantly used to grab your attention subtle elegance suddenly becomes very noticeable. So noticeable in fact that it can be hard to forget, when you use a single colour to personify your brand for a long period of time we will associate even the colour with their produce, think about what Coca Cola & Virgin have managed to achieve with the consistent use of red.

Another benefit to monochromatic design is when used efficiently the lack of distractions will pull your visitors straight to the punch. Your audience is forced to focus on your content this is most beneficial on portfolios or product pages.

Disadvantages of Monochromatic Design

The use of one colour is an art. The lack of variation when incorrectly implemented can make a website look quite bland and empty. Another issue you may find is that monochromatic design can prove difficult to produce organic visual cues.

However you can avoid this by highlighting your focal points by applying colour which stands out against your primary colour. This will simultaneously both  grab attention quickly while remaining elegant.

I hope that this has helped clarify Monochromatic design for you. If you would like to learn more about how we can help your business with web design please leave a comment below or call us on 01273 328877.

TCmarketing Website Icon

SEO For Brighton Businesses: Penguin 3.0 is Coming, Will Your Site Survive?

By SEO, Website No Comments

Clean up your website’s backlink profile with a professional Link Detox before it’s too late

SEO Services in Brighton from Tyler ConsultantsMany SEO consultancies serving Brighton Business clients still shudder when they think back to the launch of Penguin 2.0. by Google.  Google’s Penguin 2.0 algorithm changed the rules as far as link building was concerned and as a result thousands of websites were penalized and fell rapidly down the rankings.

Website traffic dropped, as did sales revenues and for some online businesses it was the last straw. We all knew the link building algorithm changes would not stop there and we have seen many further tweaks, almost on a daily basis. However another major change is expected soon with the rollout of Penguin 3.0 this is expected top been even more severe penalising not just spammy or ‘toxic’ links but also marginal or ‘suspicious links’.   Our advice would be to ask a professional Brighton SEO firm such as ourselves to undertake a thorough analysis and ‘detox’ of the backlinks pointing to your website.

Have you done carried out a Link Risk Analysis?

An effective ongoing SEO strategy requires regular link audits of your backlink profile to find out id any new toxic or suspicious lonks have been created. Remember you cannot stop anyone creating a bad link to your website. All you can do is clean up those bad links, ie. Ask for them to be removed or proactively disavow them, just like Google recommends.

And you know what, even if some of those links are “nofollow” but look really spammy, we would go ahead and disavow them anyway. If they don’t help your organic search engine ranking there is no point in them being there so it doesn’t hurt to disavow them. And many links from previous spam blogs and articles or press release syndication sites are NOW nofollow, but might still be seen as problematic by Google. Anything that Google can categorise as an unnatural or artificial link is now a problem.

If you are not doing any Link Risk Management today, we suggest you at least contact us to run a backlink profile analysis to see what you need to do to clean up your site before the next game changing algorithm update becomes live. Please leave a comment below if you would like us to call you.

oban less is more for your website

Less is more on your website

By Design, Website, Wordpress No Comments

Your home page is really important as it’s most likely going to be the first page a visitor see’s. When you first land on a page you have certain expectations. So how do you ensure your viewers find the goodies of your site? Cut the clutter.

Sleek websites not only look great but they minimise confusion and contribute to ensuring that you achieve targets like subscribers, sales and more signups. This gives your website a spring clean that can be just what you need to up those conversions, but how do you go about it?

Simplifying your website may seem daunting at first, it’s particularly painful after having worked on that useful content. Every step you take towards streamlining your website will make an impact. You shouldn’t look at simplifying your home page as a mammoth task which you could never have the time to finish, this is an ongoing process. Improvements will be possible each and every time you search, you can take it slow as long as you don’t neglect this process. Persistence is key.

Finding the Focus of your Website

What is the necessity on your page? Most likely there will be one fundamental aspect of each page you have which you cannot go without. Perhaps it’s a Call to Action, a subscription to your newsletter, a download to your latest eBook. What ever your page’s aim is you have to narrow it down to this point as much as possible. Any distractions are only giving the visitor an excuse to leave. Don’t give them that excuse.

Minimise your page count

This doesn’t always mean deleting all your content. Merging two pages or even more into a single page can be much more user friendly than having to click through page after page. However there is almost definitely going to be at least some content which is unnecessary somewhere on your site, maybe it’s simply out of date. Then it simply has to go. When you have less places to visit on your site not only are you making content more coherent, but your navigation bar will be a lot less complicated.

Keep content above the fold

Many studies have been undertaken regarding the fold on a webpage, it is widely regarded that any content below the fold is largely ignored. Therefore it is very important that your website’s focal elements are not below the fold. While I would like to argue a gripping webpage will draw relevant users to go below the fold and that there are many irrelevant reasons which could be interfering with reading further. The evidence is there and statistically you would be much better off avoiding placing important pieces below the fold.

Non-Obtrusive Design

When reading through content the most distracting aspect of a website tends to be colour. If you want a safe bet most designers stick with the 60-30-10 Rule, suggesting that you use three colours in a ratio of 60%, 30% & 10%. Not only is this minimising interferences with your visitors but you will give a thoughtful and professional impression. You can take this one step further by understanding the demographics of your audience. Analyzing the competition will allow you to either stick to trends or stand out without alienating your audience. Highlight your focal elements with primary colours which contrast with the rest of your design so that your visitors can’t help but consider them.

Hopefully this article has informed you of the importance of simplicity. If you would like to learn more about web design and how it can help your business please leave a comment below or call us on 01273 328877

Navigation Bar

Should you use a fixed navigation bar?

By Design, Website No Comments

In 2014 the fixed navigation bar or sticky menu’s are quickly becoming a typical trend in web design. The concept behind the fixed navigation bar is that it improves the user experience, providing easy access to the prominent pages throughout your browsing. While there is no questioning the functionality of this feature there are many who would criticise the fixed bar. Complaints tend to penalise the navigation bar for misleading a reader’s attention. As many of you will know immediately drawing attention to certain aspects of a site is paramount to it’s success.

Therefore it is easy to see that the dilemma here is not quite as simple as it may have seemed. The impact a fixed navigation bar will have on your user’s experience is perhaps mostly based on preference then? I would argue that in fact the answer to whether you should use the fixed navigation bar or not depends on the website you are tailoring for. So then, to be able to discern whether the navigation bar is for you we’ll have to look more closely at the pros and cons for this matter.

Navigation Bar Pros

User Experience

…or UX Design, when plowing through vast amounts of information it becomes easy to see why a fixed navigation tool can save your web visitors much needed time. When finding websites for the first time people are not afraid of making the decision they would rather read about this topic elsewhere within seconds of finding the page. We all know this however the user experience is almost as important if your site has clunky or unclear design people will not hesitate to search elsewhere. With this in mind the value of a fixed navigation bar is clear.

Record browse times

You may not think that access to various sites at all times would save you much browsing time but in a recent study by Smashing Magazine reported on average people browse 22% faster. That’s an extra 22% of time spent of people actually looking at your content rather than digging through your site. When pages are packed with content you can bet that a fixed navigation bar will earn you those brownie points from your users.

This is particularly true with the rise of flat design in 2014, when long empty space is so prevalent on the internet a fixed navigation bar can save your users a lot of time.

Navigation Bar Cons

Overcrowding hurts UX

If your site is overflowing with content in a relatively small space you may want to reconsider whether a fixed navigation bar is for you. While having easy access to the rest of your site is typically useful in certain circumstances it could be hurting your UX. Complicated websites may look visually impressive but nothing is worth making your website difficult to digest, especially when competing with the simplicity of flat design. Also when a website has minimal scrolling the fixed navigation bar may feel pointless and thus wasting space, possibly irritating visitors.

Development

There are a couple of other issues which can emerge from using a navigation bar unnecessarily besides aggravating your web traffic. While it is uncommonly seen a fixed navigation bar can be difficult to translate onto mobile format. Additionally implementing a fixed navigation bar will increase load times of your page thus it is very important to consider whether this will actually help the web traffic which you have worked hard to achieve.

All of these problems need to be considered for your website. Hopefully these points will help clear up whether a fixed navigation bar is for you.

TCmarketing Marketing Icon

Is Your Website an Effective Sales & Marketing Tool for Your Brighton Business?

By Marketing, SEO, Website No Comments

In today’s ‘Digital Marketing’ world it is very easy to become obsessed or at least overly distracted by Social Media, Mobile Web, Video Marketing, Email Marketing and the like.

Even marketing professionals like us can fall in to this trap from time to time. We regularly need to remind ourselves of the fundamentals of online marketing, the foundation stones if you like. For most Brighton businesses the foundation stone of online marketing is and will always be your business website!

For many Brighton businesses your website will be your primary sales and marketing tool – your social media profiles, directory profiles and everything else are used to drive traffic to your website and help build your online profile.

Unfortunately not all business websites are effective sales and marketing tools – you would be surprised just how many websites fail to ask for the business!  Take an honest look at your company website and ask yourself “Is there any call to action on this page”, “Are we asking our customers for their business.”

What is the user experience like?

Having worked hard to drive visitors (traffic) to your website, the last thing you want is for them to leave it quickly.  According to Google, you have just 7 seconds to grab and retain the attention of your visitors. If they cannot see what they want within that short timeframe they will be off to one of your competitors’ website’s, unlikely to ever return to yours.  As the old adage goes, “you only get one chance to make a first impression”.

Here are a few pointers to help you:

1. Making a good impression

The look and feel of your website and the ease of navigating between the pages are crucial components to good design and, of course, the page content must be 100% relevant to the page topic and written from your customer’s perspective.

2. Take an honest look at your website and ask yourself:

  • Has the site been designed to naturally lead your visitors to a sale
  • Are your calls to action clear, obvious and frequent throughout your sales process?
  • Is your web content presented both attractively and effectively?
  • Do your web pages include headlines, sub headings and short, succinct copy – e.g. bullet points to make it easy to read quickly?
  • Are you giving your visitors the opportunity to take the next step in the sales cycle in their preferred manner – people buy in different ways e.g. some prefer loads of detail, some prefer a video others know what they want and just want to buy it as quickly as possible.
  • Can you offer a performance guarantee to help remove any customer concerns that may hinder the sale?
  • How easy is it to buy from you?  Test your online sales process yourself by running through from start to finish – how pleasant was the experience? Now repeat the process on one of your competitors sites and compare
  • Check that all ‘contact us’ and all internal and external links actually work – we regularly find dead links (called 404 errors) and all this does is frustrate the customers

3. Keep your site up to date

A widely used Search Engine Optimisation (SEO) technique is to regularly update your website with good quality, fresh, relevant content.  When was your website last updated?

4. The Follow-Up

The ‘follow-up’) is the bridge between you, your customer and any future business they may send your way.   It is all about keeping in touch after the sale.  This could be by way of a regular newsletter, email marketing, e-zine or whatever you wish.

The point is you should have a system in place to put your new customers onto your mailing list immediately after their first purchase from you.

By consolidating your relationship with your customers through meaningful, targeted content marketing you will turn a single purchase buyer into a long-term customer – actively engaged for when you’re ready to launch your next offer.

5. Measure and monitor your website’s performance

“If you can’t measure it, you can’t manage it!”

Measuring just how well your website is performing is not that difficult, there are many good web analytics packages available, mostly free, including Google Analytics.  All analytics software will help you to track visitor numbers, how they found you, which pages they looked at, how long they spent on the website, which page they came in at and most importantly which page they left at!


Having this information will help you to continually improve and refine your web page content and is a ‘must do’ if you are serious about internet marketing.
If you would like to review the effectiveness of your website, please leave a comment below or visit Tyler Consultants – Marketing, Design, Web Development & SEO Services for Brighton business.

TCmarketing Website Icon

How to make WordPress secure

By Website, Wordpress No Comments

WordPress is the most popular CMS system with over 20% of the website CMS market. Not surprising considering it is open source, packed with features and very easy to use.

But with popularity it has become a target for hackers and so it is vitally important to make sure it is secure.  Our quick list outlines the 5 main areas you need to cover when running a WordPress website:

1. UPDATE your plugins and core WordPress files regularly.  There is a whole army of developers out there that constantly work to make their plugins more secure, so take advantage of it.  But remember to back up before doing this.

2. Make the LOGIN HARDER.  There are lots of things you can do to make it harder for hackers to login to your WordPress website; put a captcha on the login page, allow only 3 login attempts, delete the ‘admin’ account and use strong passwords.

3. Upload a SECURITY PLUGIN.  There are lots of Woprdpress security plugins, some are better than others, but make sure you have one that protects against people hacking into your files and database.

4. Try to avoid FREE THEMES AND PLUGINS. For the home blogger they are fine but for a business then they can come with too may vulnerabilities.

5. Take a regular BACKUP.  This speaks for itself and there are plugis that will do it automatically for you.

WordPress has its own article going through some common forms of vulnerabilities, and the things you can do to help keep your WordPress installation secure.

If you’need more professional help and advice with securing your WordPress website then please call us on 01273 328877.