web design

One Page Websites – Web Trend 2015

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Websites are becoming more simple as we go into late 2015. They are becoming less but more. Once, you needed a page for everything but now it seems you only need 1.

A lot of sites today put all their content on the landing page and have it scroll to reveal it all. Its also common with this approach to make the site more interactive and feature more animations and movement as there is not much else for you to click on. This technique can be very effective and can work great for curtain companies and fields.

When appropriate, we really like this style and below are some examples of websites using the style to the best of it’s abilities.

Storytelling – Web Trend 2015

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A website is a great tool for reaching a wider audience and drawing people in for a product, a place, or a person. There are many ways to keep people interested once they land on your website, but if we have learned anything from books it’s that a good story can keep us hooked for hours.

In 2015 great stories have crept in to the world of websites and now it’s a great way to keep people on your page whether it’s a visual story, a written one, or a combination of the two. Most designers utilize the scroll feature to tell the story; leading you through the site. The story is rarely pointless as usually it gets to the point in the end and tries to sell you something or advertise someone’s abilities or work but what else are websites for?

When appropriate, we really like this style and below are some examples of websites using the style to the best of it’s abilities.

Three Dimensional Space – Web Trend 2015

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Flat website designs are not a thing of the past yet, but we are seeing the 3D designs take over…

A 3D design adds so much depth to a site. It makes it more of an adventure, rather than the basic scroll up/scroll down. The more fun and interesting the design is, the more you are going to remember it and that’s why the 3D designs are starting to dominate.

It’s not very often that a business focused company like a bank or an insurance company would use this style, it’s more for websites trying to send a message or make their site more interactive. There is nothing worse than a static webpage that doesn’t stand out and does nothing to engage the viewer.

When appropriate, we really like this style and below are some examples of websites using the style to the best of it’s abilities.

Media Masonry – Web Trend 2015

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If its not one large image or video its lots of smaller ones stuck together. However, that doesn’t mean it looks bad.

Media grids and masonry are popular on portfolio and gallery sites and it works well. It’s a great way to show a lot of images or videos from one window of space. Each image/video complete with its own hover animation and link. The way the images/videos are laid out can be different depending on the style of the business. It doesn’t have to be just 2D rectangular media, they can be paralaxed, opaque, roll-overs, animated, or 3D.

When appropriate, we really like this technique and below are some examples of using the style to the best of it’s abilities. We have also used this technique in some of our websites.

Innovative Navigation – Web Trend 2015

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Websites are changing the way you navigate them, making it easier and much more interesting to scroll your way through the site.

All scrolling used to be was vertical but now there are better ways to work your way up and down, left and right, or in and out. Not only are there new ways to navigate, but it can be much more visually pleasing with animations and pop-ups that are activated by scrolling.

Parallax effects are becoming increasingly popular with designers. It makes the content jump of the page and makes the page look deeper and more three-dimensional.

When appropriate, we really like this technique and below are some examples of using the style to the best of it’s abilities. We have also used this technique in some of our websites.

Bigger Is Better – Web Trend 2015

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Bigger Is Better

Websites are getting bigger and better every year. For designers, a larger more expansive canvas allows for some innovative designs that push the boundaries of how a website can draw people in and introduce them to something exciting.

A lot of websites today are going all out, mainly with their front pages. They most often consist of a large image or video with only a title or a few words over the top that covers the whole page above the fold.  That along with a hidden or sometimes non-existing main menu makes a simple yet eyecatching design. The reason for this trend is mostly visual. With this design you are able to hit you’re users with a wow factor as soon as they enter the site. Its also easy to code and works well on other media platforms like smartphones and tablets.

It does not have to be just the home page, large open designs are becoming increasingly popular. Spaced out text with large background images. when it comes down to it you dont necessarily want people to be drawn to the text. By keeping small amounts of text spaced out the site is not overwhelming the user with information and keeps their experence on the site relaxing and memorable.

When appropriate, we really like this technique and below are some examples of using the style to the best of it’s abilities. We have also used this technique in some of our websites.

web design in Brighton by Tyler Consutants

Choosing The Right Web Design Company in Brighton

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Founded in 1998, we are a full-service marketing company and design agency with a focus to help companies get the most from their marketing potential. We also specialise in web design in Brighton, UK. Over the years we have produced a solid reputation for building and designing websites that look modern and are exceptionally easy to use. With this experience and knowledge we know exactly what aspects and factors you need to consider when it comes to choosing the right web design company for your business.

As a business owner you will no doubt already know that in order to succeed within an incredibly strong competitive market you will need to be able to offer the best brand experience for all of your loyal and potential customers. During the past decade the way companies market their brand has changed significantly as a result of social media platforms and mobile devices such as smartphones and tablets.

These new methods of browsing and buying have allowed consumers increased power to choose the brand they wish to commit too. This new type of consumer can often leave business owners with the fundamental task of finding the right and best website design company to deliver their company’s message to their targeted audience and potential customers in the most effective and efficient way possible.

Across the UK there are hundreds of web design companies popping up here, there, and everywhere, which means there are plenty to choose from, but how can you decide which one is right for you? Without a strong and user friendly web design, you are unfortunately placing both your company and brand at a disadvantage if you are trying to grow your company’s brand online.

There is an abundance of professional website design companies in Brighton, London, Edinburgh and all other major cities, but many don’t understand that a clean and effective website is well designed website that can help you grow your business and brand with ease.

So before you start to work your way through the mountain of web design companies out there, it is important to understand what basic things you should always expect and what they should be doing for you.

  • Design your website’s physical design such as layout, colours, etc.
  • Setup your websites CMS.
  • Place any static web pages that you may need.
  • Setup a control panel or publishing page where you can add new content/products
  • Provide you with any logins and passwords to the CMS so you can edit the website.
  • Inform you of how to use the CMS if you don’t understand.

Now that you understand a little more about what to expect from your web design company, it time to think about where they are based. If your company is situated in Brighton, a web design company in Brighton is preferred, as they are close and meetings can be arranged quickly and easily.

Below you will find five quick tips on how to choose the right web design company for your business and brand.

  1. Take a look at a company’s web design portfolio.

As like many artists, web designers all come with their own bespoke design style. This means you will more than likely find a designer who creates websites with the exact look that you want for your company branding. If you have found a designer or a company, make sure that you browse through the samples of websites on their portfolio.

  1. Communicate with the web design company, tell them what it is that you need.

As with any good service, you expect them to be honest. A good designer should be entirely honest with you and tell you exactly how capable they are at achieving what you are looking for. The true sign of a good designer is that they will talk about your company, your services and products to gain a real insight on what angles to take when designing your website.

  1. Don’t choose a web design company that promises to put your website on the first page of Google.

Placing your website on the front page and the first rank of Google is not your website designers job. Their job is to design and to provide you with the necessary tools so that your website has the potential to get to the front page of Google and other search engines. Any designer or company who promises the first page of Google in their sales package should be avoided.

  1. Don’t choose a web design company who will charge you to make updates.

Every website on the world wide web is continually in progress. When a website is ‘finished’ it never truly is, as new products and content should be added on a regular basis. This means, if you are a company that needs to update their website with new content and products each week or month, you do not want to be spending a fortune updating it.

  1. Don’t choose a web design company who designs websites all in Flash.

Many of us are aware that Google can search Flash websites, but they often come across tacky and dated. It increases website load time significantly (which may hurt your ranking), they don’t work on all browsers, they certainly do not work on some mobile devices and flash websites are not always user friendly.

If you would like to know more about our web design services in Brighton please leave a comment below or call us on 01273 328877