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Logo/Branding

The Best Colour Generator

The Best Colour Generator on the web

By Design, Logo/Branding, Recommended No Comments

Finding a colour scheme for your brand has never been so easy!

Coolors, the super fast colour generator for cool designers is by far the most efficient way to get yourself a groovy colour palette for your latest project.

So how does it work? A single tap of your keyboard’s space bar will generate a perfectly good colour palette. But it doesn’t stop there! You can click a colour column to lock it and tweak colours via a HSB/RGB/CMYK & PMS slider. This combined with the fact that you can place your own colours into the tool means that you can look only for colours which compliment your current scheme.

A truly complete colour tool but simple enough for anyone to use.

Even on mobiles. Coolors is just as effective and easy to use on mobile devices. Not only is there an app available for iOS and Android (though these require a fee) but the website is responsive and just as addictive as ever.

It’s worth mentioning that while Coolors is a truly powerful app, it’s not completely groundbreaking. In fact colour generators have been around for quite some time, a simple Google search will find you plenty. The difference here is how much more effective Coolors is at actually finding and tweaking those generated palettes.

Coolors also has a browsing function, letting you see which colour palettes have been downloaded and viewed the most. This is useful if you’re just looking for inspiration rather than something in particular as you can see much more colour palettes at one time.

Personally I prefer the full colour generator as opposed to the browser though. Having the full size columns makes it easy to immediately recognise when you’ve found what you’re looking for. Plus there’s just something about hitting that spacebar repeatedly and watching colours fly by which is great fun.

If you’re looking for any more help with your branding or you’re just looking for some advice give us a call on 01273 328877

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The Impact a Great Logo could have on your Business

By Design, Logo/Branding No Comments

A common misconception about logos is that they are used for the purpose of creating a good first impression. It’s true that having a logo which stands out and connotes clear brand values can help distinguish your brand from competitors.

But the truth is that a logos greatest strength isn’t in the first time you lay eyes on them, it’s the umpteenth time. Logos aren’t just important for a first impression their real draw is making your brand memorable.

Giving great service or value to your customers means a whole lot more when ultimately your customers remember that experience and want to return.

Brands today have achieved such a great depth of recognition that they have arguably impacted what colour means to us.

If I was to ask you what comes into your mind when someone mentions the colour red, sure there will be natural connotations like danger, power and passion. But also you are very likely to think of a large brand which has impacted you maybe Coca-Cola, Virgin or even Manchester United.

Having this level of awareness for a brand is invaluable. Which according to the BBC is why global scale companies are willing to pay tens of millions on their logos, in example UK oil group BP paid £136 million introducing their new logo back in 2000.

Something to keep in mind about logo’s is that they aren’t necessarily aiming to be love at first sight. Remember, the true value is in how memorable a logo is and how easy it will be for people to recognise.

There are three points which your brand needs to cover to attain a memorable logo:

  • Relevant to the business, both in terms of industry and the business’ values.
  • The logo must be simple enough for  even a glance of your logo to be recognised as your brand.
  • Plus a great logo will always be original, blending in with the rest of your industry is not what a logo is about.

Your logo is what people identify your business with, and it should most definitely not be overlooked. The best logos take months of planning and iterating before the final designs are completed.

If you’re looking for a logo which is highly polished, carefully considered and designed by an experienced, proven team why not get in touch? Call 01273 328877 for a free audit.