Font layouts can make the reader feel good

Research by psychologist Kevin Larson into how font and design layout affect our emotions produced some interesting results.

“1. Readers felt bad when reading a poorly designed piece of literature that was often expressed with a frown – not what you want your clients to do!
2. Readers felt better when reading copy from a good layout and felt like it took less time to read.”

The conclusion we draw from this is that for brochure, advertising and leaflet design a well-designed layout will communicate your company’s messages more clearly and powerfully.

If you need help making your marketing literature more effective please call us today on 01273 328877.