If your business is on Instagram, then your Instagram bio is your digital business card, portfolio and your website home page all wrapped up into one. With the abundance of profiles on the platform, you have just seconds to make a great first impression – much like an email subject line –  your instagram bio should be eye-catching and attention grabbing from the start. 

In this article, we’re going to go through what it takes to write a killer instagram bio which will direct traffic to your business. 

Use Your Bio To Attract Your Ideal Audience

Using a few short sentences or bullet points, your Instagram bio should explain what you’re all about. For example, take a look at Cheetah’s Gym in Hove.

Using just a few words, there is no question about what sort of business there is. Think of your bio as a 150 character business pitch. Speak directly and clearly. 


Use The Name Field To Share Your Top Keywords

Did you know that the name field (the bit in bold above your bio) is the only other thing that is searchable apart from your username? This is why it’s so important that it contains the things your customers are going to be searching for. 

For example, if we look at Small Batch Coffee Roasters – even though the majority of their customers won’t know their username off by heart, they’ll be able to find their profile easily because they have the business name in the name field.

Tag Related Businesses In Your Bio

Thanks to a handy update by Instagram in 2018, any tagged profiles in your bio can become clickable links! Why does this matter though? Well, if you have any sister brands or branches – you can link to them directly from your instagram bio.

For example, Brighton & Hove Albion FC link directly to their women’s team from their bio, saving their customers and fans from searching again. 

Use your ‘Link In Bio’ smartly!

On Instagram, you only get one URL to link to on your profile which can often be a hindrance if your business is multi-faceted. Services such as Link In Bio, Linktree or Campsite allow you to send your customers to a landing page with multiple links. This allows you to share your other social media channels, blog posts and websites from one convenient location. 

Add a ‘Call To Action’ in your bio.

Since Instagram only gives you one link on your profile, it’s a good idea to use the last line of your bio to tell users what’s in it for them if they click your link. For example, you could be offering a limited time offer or a free resource. 

For example, Later – a popular Instagram scheduler has a short and simple CTA that encourages users to get free top tips and guides. 


If you haven’t updated your Instagram bio in a while, now is the perfect opportunity to do it! Try a combination of these tips and use the start of 2021 to ensure you’re making a great first impression to every user that comes across your profile. If you have any questions about how to optimise your social media – get in touch with our experts. 

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