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Your home page is really important as it’s most likely going to be the first page a visitor see’s. When you first land on a page you have certain expectations. So how do you ensure your viewers find the goodies of your site? Cut the clutter.

Sleek websites not only look great but they minimise confusion and contribute to ensuring that you achieve targets like subscribers, sales and more signups. This gives your website a spring clean that can be just what you need to up those conversions, but how do you go about it?

Simplifying your website may seem daunting at first, it’s particularly painful after having worked on that useful content. Every step you take towards streamlining your website will make an impact. You shouldn’t look at simplifying your home page as a mammoth task which you could never have the time to finish, this is an ongoing process. Improvements will be possible each and every time you search, you can take it slow as long as you don’t neglect this process. Persistence is key.

Finding the Focus of your Website

What is the necessity on your page? Most likely there will be one fundamental aspect of each page you have which you cannot go without. Perhaps it’s a Call to Action, a subscription to your newsletter, a download to your latest eBook. What ever your page’s aim is you have to narrow it down to this point as much as possible. Any distractions are only giving the visitor an excuse to leave. Don’t give them that excuse.

Minimise your page count

This doesn’t always mean deleting all your content. Merging two pages or even more into a single page can be much more user friendly than having to click through page after page. However there is almost definitely going to be at least some content which is unnecessary somewhere on your site, maybe it’s simply out of date. Then it simply has to go. When you have less places to visit on your site not only are you making content more coherent, but your navigation bar will be a lot less complicated.

Keep content above the fold

Many studies have been undertaken regarding the fold on a webpage, it is widely regarded that any content below the fold is largely ignored. Therefore it is very important that your website’s focal elements are not below the fold. While I would like to argue a gripping webpage will draw relevant users to go below the fold and that there are many irrelevant reasons which could be interfering with reading further. The evidence is there and statistically you would be much better off avoiding placing important pieces below the fold.

Non-Obtrusive Design

When reading through content the most distracting aspect of a website tends to be colour. If you want a safe bet most designers stick with the 60-30-10 Rule, suggesting that you use three colours in a ratio of 60%, 30% & 10%. Not only is this minimising interferences with your visitors but you will give a thoughtful and professional impression. You can take this one step further by understanding the demographics of your audience. Analyzing the competition will allow you to either stick to trends or stand out without alienating your audience. Highlight your focal elements with primary colours which contrast with the rest of your design so that your visitors can’t help but consider them.

Hopefully this article has informed you of the importance of simplicity. If you would like to learn more about web design and how it can help your business please leave a comment below or call us on 01273 328877

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