Since the launch of YouTube in 2005, user created videos and vlogging have become a global phenomenon. It’s a great way to keep your fans and customers up to date and can provide people with in-depth information without them having to read a 2000 word blog post.
Video is the future of marketing so it’s important to have video as a key component of your marketing strategy. Here are a few benefits of starting a vlog for your business.
The Personal Touch
Vlogging allows you to put a literal face to your brand whilst also allowing your viewers to get a real insight into things like your business environment, interests of you and your team and the processes that shape your company. Blog posts are great and massively help your SEO, but because all your customers see are lines of text, you lose that person-to-person interaction.
Supercharging Your Social Media Feeds
Social media is so important nowadays. Video can be repurposed easily across multiple platforms. You’re able to share the same video and its content to Facebook, Instagram and Twitter to extend your audience further. Each of these platforms have slightly different user bases and algorithms, so your videos might perform slightly better on different platforms.
Facebook for example, favours profiles that are rich in video content, but this is also becoming the case for sites like Twitter & Instagram. This is why now more than ever, posting frequent video content on your social channels is important or else you might see your engagement start to flop.
Content Is Better When It’s Visual
Another major benefit of vlogging is the fact that it’s visual and demands user attention, this is why if you have an important business message, saying it with video is easier than forcing a customer to read thousands of words in a press release.
Video is also one of the easiest ways for the brain to absorb information and since our attention spans are getting shorter, you want to make it as simple as possible to process the information.
Show Off Your Skills & Build Trust
We’ve spoken about how vlogging adds a personal touch to your content, but it’s also a great way to show off your skills and services. When vlogging, you want to offer value. So take a moment to think about what a viewer will get from your video; maybe some quick tips, some thought provoking opinions or a round up of a complex subject.
Giving away valuable information makes your audience feel more respected and builds trust between you and your customers. It also is a great way to differentiate yourself from your competition. Perhaps your industry doesn’t have anybody vlogging about this particular subject which is a great way for you to outsmart and step over the competition.
Have you tried vlogging for your business? Have you seen any benefits? If you want to chat to a marketing expert about how vlogging can help your business, don’t hesitate to get in touch with us and we’ll help you out as best we can.