In a recent discussion on Google’s Webmaster Central Forum Google’s Eric Kuan gave three examples of low quality back-links that can have a negative influence on the search engine rankings of a website. In this post we will explain why Google thinks that these links are spam. Here is Eric’s answer:
Hi,
Why does Google view these links as being spam?
- The first link on copyrightbanque.org is a keyword rich footer link with this HTML code: <a href=’http://www.musiccenter.vn/2/13/Piano-cu.html’ rel=’dofolow’>dan piano</a>. Keyword rich footer links are always viewed as being suspicious, especially if the website is not related or relevant in any way to the linked website. If the link contains a rel=’dofollow’, it becomes even more suspicious.
- The second link on guitarpro.vn is a classic forum spam link: <a href=”http://musiccenter.vn/2/5/Dan-guitar.html” target=”_blank”>đàn Guitar</a>. Automatically created keyword rich links from forums are a major spam signal and should be avoided.
- The link from the libraryofbirminghamblog.com website has now been removed however it looks as if this was an automatically created user profile link. There have been many spam tools in the past that automatically created user profile links from hundreds of websites.
All of these link types are bad news for your search engine rankings
How to get rid of bad backlinks that damage your rankings
Google does not like bad backlinks. Use experienced SEO Professionals like ourselves to run a Links Analysis on your website to identify any potential issues and get rid of bad backlinks that can damage the rankings of your web pages.
If you would like to find out if your website has links that have a negative influence on the rankings of your web pages call us today on 01273 328877 or leave a comment below.