Brighton is well know for its creative and colourful streets, so it is no surprise that the quirky brands found here have equally fun logo designs. The streets are bustling with brilliant brand logos everywhere you look, but we picked out a few of our absolute favourites that showcase their businesses beautifully.
In our opinion, what separates a great logo design from the rest is its ability to balance clear communication with being eye-catching and unique. We think the logos below are great examples of this:
Paladone – merchandise, gift, gadget and toy designers
A fun brand like this needs an equally exciting logo and this does not disappoint! Paladone’s logo is bold and clear, opting for a royal blue background with capital white letters on top. In a saturated industry this logo not only stands out, but also adds an element of fun with its letter overlap and label outline. It’s design enables it to sit anywhere on packaging even against an edge or space, making it incredibly versatile. The label mimics that which you would see on clothing. This mix of fashion, fun and forward thinking gifts encapsulates the very essence of the brand.
One of the most popular coffee spots in Brighton, it’s no surprise that their logo is also a crowd pleaser. What catches our attention here, is the simplicity of the black and white font juxtaposing the eye-catching design above. Indeed, these exotic turrets are an ode to the Arabica coffee beans they use as well as directly referencing the famous turrets of Brighton’s most icon building, the Royal Pavilion. This mix of the old, exotic imagery with the modern font below mimics the store’s interior which is both rustic and modern. Small batch coffee wanted to take a traditional recipe and give it a modern twist, which is reflected perfectly by their logo.
We love this logo because it tells a story about the brand and clearly portrays that this experience will be much more personal than going to other coffee shop chains.
Plateau – French cuisine restaurant
This logo has to be one of our all time favourites because it remains extremely simple, whilst also being very playful. The colours of black and white perfectly articulate the sleek, French menu inside and hint at a element of luxury. Whilst this reflects the higher price points, the handwritten-looking font conveys the casual nature of the restaurant which takes the formality out of fine dining. If this wasn’t enough, the logo is bordered by a wine bottle laying on its side, which looks quirky and playful whilst immediately drawing attention to the great selection of wine inside. What is great about this logo is it articulates the atmosphere inside without needed to step foot in the door. It looks just as effective on a large scale hanging over the door as it does on printed small on the menus.
Creative bloom – marketing agency
A marketing agency based in Brighton, creative bloom’s logo mixes capital letters with lower case in order to clearly convey their message. Creative is in capitals to emphasise how important this trait is to the business, whilst bloom is displayed in a rounder, softer font to avoid looking too formal. The logo mixes a classic black with a bright neon green in the form of a small budding flower. We love this for many reasons, firstly the green suggests growth and change but its brightness is bold. The choice of neon shows that this brand really isn’t afraid to think outside of the box for your solutions, whilst still maintaining a professional edge.
The use of a flower is great to highlight the brand’s ethical nature and shows that this business wants to build something new for its customers. The outline and technical look of the flower merges Creative Bloom’s digital marketing side with the sustainable and fun side of the company. Clearly conveying the brand personality and also catching the consumer’s eye.
This logo supports an equally brilliant brand name. We think it is effective because of its simple, yet very quaint, illustration of a rolling pin and wooden spoon in a flour pot. The use of black, white, and brown mixes together the clean, professional feel with a softer, family cooked tone. This allows the logo to be both striking and welcoming, sending out the message of combining innovation with the classics which is exactly what their bakery menu entails.
A beautiful sweet shop in the centre of Brighton, this logo conveys the fun nature of the store without being overly hectic. It uses three primary colours of blue, red, and white. Red is a good choice for a sweet shop as it has been proven to make people feel more hungry. The use of a darker blue with a white, classic font on top adds an older, respectable feel to the logo. This makes customers feel as though it is not just for a shop for kids and that the sweets will be of a certain quality. The imagery of a man in a top hat, wearing one spectacle adds to the fantasy of the sweet shop, mixing antiquity with modern and supporting the broad sweet selection inside. Moreover, the top hat and moustache imagery add a taste of the fun and whimsical, enticing customers to see what’s inside.
Posh Totty – jewellery design and shop
For a hand-stamped personalised jewellery company, the logo must be equally as special. Posh Totty’s logo uses space very interestingly to show that even though their products come at a higher price point, they still very much know how to have fun. The logo has a cross at the intersection and splits up the word posh in capitals across the four quarters, with the date they were established in the middle. This is a fantastic logo for a jewellery brand because the monochrome palette shows that the brand is elegant and universal in its taste, but also that is very creative and has great design at the heart.
If the jewellery is designed half as well as the logo, we know where we are going on our next Brighton trip.
Beyond Retro – vintage clothing store
A Brighton favourite, not just for its logo but also for its exciting and unique produce. This may be a vintage clothing store, but it’s logo is certainly not old hat. Beyond retro uses an anchor as its main logo image, this stands out from the crowd and is very fitting in our seaside town. The anchor juxtaposes the bold, clear font to add an element of the whimsical and this mirrors the products you could find in store. The brand is extremely eco-conscious and so the ocean imagery is very fitting. The colour scheme of a darker yellow and blue establishes quality but at a fair price, as yellow often insinuates affordability in colour psychology.
The anchor is also an ode to their ‘tidal wave’ of vintage products that they describe themselves as ‘deep diving’ through to find only the very best reclaimed vintage. We think this is a very clever mix of imagery and word play and it’s why it made our top ten.
RubyMoon – sustainable swimwear design and retail
This incredibly cool sustainable swimwear brand needed a logo to match and they nailed it. Ruby Moon’s logo stylishly manages to convey its three key brand traits. Firstly, the use of a bright pink highlights that this is a brand centred on female empowerment and made for women by women. Secondly, the text and imagery merge beautifully as the second capital O is turned into a half moon. Last, and certainly not least, the drawing of a wave underneath helps to highlight its sustainability focus of cleaning up the oceans. The rest of the font is white and cursive allowing the logo to be unbelievably simple, yet convey so much. The slick and functional design suggests that the products are also design led and may be a high price but for great quality.
This craft beer company has a logo as funky as the brand itself. Bison Beer uses the central image of a bison against a bright yellow backdrop to catch consumers’ attention. We like this logo because the yellow colour suggests the happiness that you might feel when cracking open one of their beers, whilst also being gender neutral. The bison suggests rugged, outdoorsy nature of the beer whilst displaying the quirky aspect of its craft beer. The logo is definitely very memorable, be it big or small. It tells the brand story clearly by capturing the wild side of the beer. This inherent youthfulness is reflected across the whole brand, which looks to stand out from other bars with their ‘hideout’ venue.
If you’ve spotted some more lovely logos around the area that aren’t on our list, then comment below! And if your logo could use some love, then head over to the bespoke logo section of our website to see some of our own wonderful creations.