Did you know that there are quite literally hundreds of millions of blogs on the internet nowadays, and over 2 thirds of internet users read blog posts regularly!

Since its inception in the 1990s, blogging has exploded into something of phenomenon in modern times. Nowadays people from all over the globe are sharing their knowledge, expertise and opinions online.

Maybe you want to be one of those people who share incredible family recipes online? Or maybe you run a business who wants to show their knowledge in a certain field? Whatever the topic, blogging can serve as a creative outlet and it’s also super fun to do!

If you’re thinking of setting up a blog, here’s our ultimate guide to getting started!

CMS (Content Management System)

Every blog needs a solid CMS or Content Management System. As the name suggests, it’s a system that manages your content, and whilst you could build a blog from scratch if you were good with coding, a CMS will do all the hard work for you.

A good CMS will make changing things on your site incredibly easy, if you want to change the colours and theming – it’s just a few clicks away. Plus most CMS systems come with built in security so you can be sure that your blog is safe and secure.

The best part about a CMS? A lot of them are completely free! If you’re blogging on a budget, you needn’t look any further. We even wrote all about why WordPress is the best ‘all rounder’ for web design. 

Common free blogging platforms include:

Once you’ve created an account you can get onto all the fun bits of setting up your blog such as picking a theme, setting up your categories and making sure that every part of your blog pops with personality!

Blog & Domain Name

Next up, naming your blog! You want to your blog’s title to be something that reflects your personality and what you’re writing about. That way people know what they’re getting when they click on your blog.

Once you’ve decided on a killer name, check if the domain name is free and if it is, grab it! Once you own your domain name you can link the domain to your blog using whatever CMS you went for.

Writing Your Content!

Arguably the most important step, (this is worth a whole blog post on it’s own and, thankfully, our friends at Marketing 101 have already done the hard work for us! CLICK HERE to read about quick ways to figure out your blog content) you need to make sure that your blog post is interesting and educational. The best way of structuring a blog is to answer the questions that people are already out there asking. For example, somebody could be out there wondering how they could set up their own blog and luckily for them – this INCREDIBLY helpful and well written article from TC Marketing will pop up.

If you’re struggling for inspiration on which questions are being asked websites like https://answerthepublic.com/ contain hundreds of questions that people are asking on google right now!

So if you’re going into 2021 with a wish to create something new, a blog is a great place to air your opinions and educate a wider audience as to what you’re all about. If you’re thinking of starting a blog or setting up a website, contact us here for expert web design & blogging advice.

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