A good website is the cornerstone for every business, particularly post Covid-19 as more customers have migrated onto the digital landscape so it is the perfect place to generate sales. A successful website should simultaneously look great, display your brand uniquely, and be easy to use.

Deciding which web design platform to use can be incredibly daunting as there are so many different options to choose from. Despite all the competition, WordPress is the world’s most popular website building platform, with over 35% of all websites being powered by it. Moreover, it has 60% of the market share for content management systems and is suitable for large and small businesses alike. Indeed, some of the world’s biggest brands are powered by it, like TechCrunch, MTV, Microsoft, Vogue, and Facebook news.

WordPress is a CMS, content management system, so you can edit and alter the appearance of your website without needing to use code. This allows you to have complete control and build any type of website for multiple purposes.

These great features do not need to break the bank as the standard features on WordPress are free and can be installed onto any website. For such a cost-effective system, WordPress has a huge variety of features and security upgrades, with over 55,000 free plug-ins to be precise! These can be combined with advertising and marketing platforms like Facebook or Google to increase the traffic flow to your website.

Furthermore, WordPress is easy to use and has a drag and drop builder that allows you to create your own page layouts. If you require greater complexity then you can use its pre-made themes and page builders. These are a collection of pre-existing code functions and styles that can be effortlessly applied to your website. However, custom themes can be built if you reach out to a website designer. These can often be more effective as they take your brand image and business requirements and put them together into a bespoke theme.

One of the best features that WordPress offers is the powerful SEO plug-ins, which ensure your website has the highest rankings. Yoast SEO is a particularly useful plug-in because it makes sure all of your meta data is written correctly and identifies which content is easy to read. This is crucial to avoid costly mistakes and optimise your overall website performance. Yoast also checks if you are using external links effectively, helping to maximise the traffic to your website.

These guidelines regarding leading search engines are priceless, as they help you to rank on the first page of Google and gain popularity. WordPress is loaded with these third party plug-ins that help optimise search engine rankings and key words.

It also has facilities that track website data easily, without even leaving the page. These help you to understand the behaviour of website visitors and use this data to make your website more user friendly and increase UX. Customers are much more likely to return to a website that is easy to use, so this data can hugely increase sales. The Google plug-in, site kit, is particularly useful as it has all these valuable insights including Search Console, Analytics and AdSense, which can quickly collect website data and focus your decision making.

However, the large amount of plug-ins available on WordPress can become overwhelming. You need to be selective of plug-ins so that your website does not become oversaturated. This can be achieved by removing unused plug-ins and upgrading both the platform and plug-ins regularly.

Whilst WordPress can be a great platform to use to build your own website, you may want to hire a website designer to unlock its full potential. Here at TC marketing, we will work with you to understand your company’s needs and design a website that communicates these seamlessly to customers. We specialise in unique, custom page website design that stands out from the regular templates. Our website design in Brighton takes full advantage of the WordPress platform and all the plug-ins it has to offer to create a fantastic and functional final product.

Further reading;

The C-19 effect – why a strong website is more important now than ever

TC Marketing – web design Brighton

At TC Marketing we have decades of experience building high quality, mobile-friendly websites quickly and cost-effectively. We use a variety of web development platforms choosing the right platform for each job.

Click here to get in contact about your own web design requirements.

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