Made To Scale
It’s essential that your logo design is resizable and easily transferable across different media during its lifespan. A logo design that looks good on a business card should also look as effective on a billboard or website. Used throughout your marketing material, including print and digital advertising, it should clearly define the personality of your brand, delivering a clear and simple message.
Typography, imagery and colours are combined to distinctly represent your service or product, ensuring the logo has strong appeal for your target audience. Your business may not be remembered for name alone, whereas images are far more easily imprinted on the mind and consumers frequently choose products or services based on logo recognition.