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responsive design

SEO From Tyler Consultants

The New Google “RankBrain” Algorithm

By responsive design, SEO

Google is now using a machine learning technology called “RankBrain” to help deliver its search results. This is very new but here is what we know about it so far:

We believe that backlinks to your website remain the single most important SEO signal in the new algorithm as Google views your good quality relevant links as ‘votes’ for your site.

The second most important ranking signal is “words” – words would include everything from the words used on your website pages to the words used by people when they search on Google and how Google interprets those words with its new RankBrain analysis.

Google now look at links that aren’t really links:

On Twitter recently Google’s John Mueller advised that Google considers URL’s that are not linked to by any text on a page. He Tweeted “ we can pick up links from text too, but they don’t pass on PageRank so there is no need for any of these links to be disavowed”.

Google’s Gary Illyes also confirmed via Twitter that the next Penguin Update is not yet at a point where it is being released. The next Penguin update is expected to be a Real Time Update and will be released before the end of this year. It is not too late to make sure all your links pass muster and if you have not yet done so please ask us to quote to carry out a full Links audit of your website. In depth Links audits start at just £500 +VAT (to analyse up to 5,000 links) and include the submission of a disavow request to remove any suspicious or harmful links.

Detect and Remove any Unwanted Mobile Redirects:

Illyes goes on to say:

“It’s a violation of the Google Webmaster Guidelines to redirect a user to a page with the intent of displaying content other than what was made available to the search engine crawler (usually referred to as “sneaky redirects”). To ensure quality search results for our users, the Google Search Quality team can take action on such sites, including removal of URLs from our index.”

Mobile design and optimisation can no longer be considered secondary, or an add-on, or something that you should do ‘too.’ In fact, today, it is desktops that should be considered the secondary device. And all our Web development and marketing efforts should reflect that.

I’m not saying that you don’t need a stellar desktop site. You do. But as mobile becomes more and more natural for searchers and information gatherers, you must have a mobile site that meets their needs.”

Is your website responsive – does it display as well on a mobile or tablet as it does on your desktop? If not we can help.

For more information about SEO for your Brighton business call us today on 01273 328877

web design in Brighton by Tyler Consutants

Web Design in Brighton

By responsive design, web design

Are you a Brighton based business owner or company marketing director wondering how successful your current web design is? Excluding social media, do you actually have a local web presence at all? Whether you’re a Brighton estate agency, a local artist or fitness coach you still need to be reachable online through more ways than ever before. Take a look at the most accomplished Brighton based organisations online and a quick search will reveal they all have one thing in common – a solid web design.

Web design in Brighton has evolved quickly over just the last few years due mostly to the explosion in smartphones and tablets, with mobile usage now beginning to overtake traditional desktop use in Brighton. Therefore it is crucial that your website or blog can be accessed easily on multiple sized screens at any moment. This can be achieved using the latest responsive web design technology. This is vital not just for your customers, but also important for Search Engine Optimisation (SEO) with Google recently confirming it was now ranking website results based on how mobile friendly their presence was. For example, a Brighton Florist with a responsive web design will now likely rank above their local competitor, naturally enjoying more visitors. Can you afford to miss out on this latest local trend?

At Tyler Consultants we understand better than anyone how to engage with the local Brighton online community. You only have a few seconds to grab the attention of your online audience so your website design needs to load quickly, be easy to navigate and be usable on all modern devices. Our bespoke web designs specialise in online call to actions too, encouraging Brighton visitors to engage in your website either by placing an order or contacting you for a quote.

If you are based in Brighton, Hove or surrounding areas and would like a free chat about your current web design solution then give us a quick call today on 01273 328877, or, if preferred, leave a comment below.

Google to Add Mobile-Friendly Factors to it’s Ranking Algorithm

By responsive design, SEO, web design

In a post on Google’s official blog, Google announced the addition of mobile-friendly factors to their ranking algorithm. How will this change affect the rankings of your web pages and what do you have to do to benefit from this change?

What exactly has Google announced?

Starting on 21 April 2015, Google will be using mobile friendly factors in the ranking algorithm for mobile search results. The official post reads:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

In addition, Google has started to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, Google may now surface content from indexed apps more prominently in search.

What do you have to do now?

It is important to make sure that your web pages are mobile-friendly. Fortunately, Google has made this a bit easier as they have created a tool for this that is available here. Just enter the URL of your website (website address) and click the “Analyze” button. If your website passes the test, you will see something like this:

responsive test

If your website fails the test then you have to adjust the design of your web pages. Instead of creating a separate website for mobile devices, which has little to recommend it, you could use responsive web design for your web pages.

Being mobile-friendly alone is not the answer to SEO

A website that currently does not have high search rankings won’t get high rankings just because it is mobile-friendly. There are many more things that Google wants to find on your web pages, all of which we can help you with.

Call us today on 01273 328877, or leave a comment below to find out more about our responsive web design and SEO services.