At the start of 2020, there were almost six million small businesses in the UK alone. If you’re a small business owner, starting the company is often the easiest part, where the real challenge lies is staying in business. This is why differentiation and standing out from the competition is critical to your success.
So how do we differentiate ourselves and make our business stand out? Here’s 6 helpful starting points.
- Narrow your target market
- Create offers that are too hard to ignore
- Build an online presence
- Create strong, memorable branding
- Focus on the customer experience
- Be creative and innovate
1 – Narrow your target market and specialise in a certain field
When you focus in and appeal to a niche market, you can put your effort and attention into the services that uniquely benefit your customer. By being an expert in your field, you can provide a unique solution which will build long lasting customer relationships and maximise revenue. Posting videos, blog posts or training about your services and your knowledge of your industry is a great way to stand out from your competitors.
2 – Create offers and reward brand loyalty
Be creative with the services you offer and add value so it makes you impossible for potential customers to ignore. Did you know that a loyal customer is 15 times more likely to recommend your company to family and friends? If you run a membership, perhaps offer a free trial or if you’re a retail store, reward customers for repeat purchases.
3 – Build an online presence
Did you know that in 2020, 97% of customers find local businesses online first? This is why having a strong online presence is essential when you want to stand out from your competitors. If you’re unsure on where to start, TC Marketing has some great resources to help you get started and have decades of experience building website designs of all shape and size.
4 – Create strong, memorable branding
Your logo and branding should reflect the values you hold as a company. Having a strong and memorable logo will grab the attention of your customers, make a strong first impression and separate you from your competitors. In modern times, the consumer is more design conscious, so having strong branding that you can integrate into your website, business cards and other promotional material is key.
check out some of our other blogs about logo design
5 – Focus on the customer experience
Gone are the days of poor customer service, nowadays every customer expects stand out service. In fact, 75% of people consider customer service a true test of a company’s ability. Aim to create the best experience for your customers, from the initial greeting to delivering the final product.
6 – Be creative and innovate
Tapping into what works and making it your own is a great way to make your business stand out from the competition. If you offer services in a competitive market, think about how you’re delivering those services and what makes your company unique. Every industry evolves (even more so in the Covid-19 era) and so should your business.
Whilst making your business stand out from the competition is getting more difficult in the digital age, it’s also necessary. The fundamentals remain the same, understanding your customer and appealing to their needs above all else however, by employing some clever digital marketing tricks to build brand awareness – you can be sure that you have a strong advantage compared to the competition.
TC Marketing – logo design and web design in Brighton
At TC Marketing we focus on logo design that is strong and memorable and will stand the test of time. TC marketing specialises in custom-tailored logo design in Brighton, combining typography, icons, and colours to create a distinct logo that resonates with your target audience. We spend time understanding the core of your brand identity so we can translate this into the perfect logo to represent your service or product.
We also have decades of experience building high quality, mobile-friendly websites quickly and cost-effectively. We use a variety of web development platforms choosing the right platform for each job.