SEO Brighton

SEO is a Marathon – Brighton Businesses Need to Get in Shape to Run it!

By SEO No Comments

Search Engine Optimisation is definitely not a sprint – it is a marathon and just like the people preparing for this years Brighton Half-Marathon, if you want to reach the finish line you have to get your website in shape.  If you want your website to appear high in the search engine results, just like any athlete, you have to be prepared to accept that there will be a good deal of hard work involved and maybe a few disappointments along the way.

Here are a few things you need to understand if you want to ‘win’:

1. Be willing to change and be willing to work

Good SEO programs and SEO services providers can do the work for you but you must be committed to see any SEO project through until the end. You must also accept the need to make some changes to your website. Take the advice of your SEO fitness coach to do something to improve your website content.

Try not to look for reasons why improvement is not possible. Commit to doing the things that are necessary to bring your website into shape even if it requires some work and effort.

2. Be honest with yourself

If you really wanted to get fitter then you would not go to the refrigerator during the night and then pretend that you didn’t! Similarly you need to take a long and honest look at your website – does it really deserve to be at the top of the Google rankings?  Is the content adding any value to the reader?  Would you buy from it?  Is it as good or better than the sites of your competitors?

If you cannot honestly answer ‘yes’ to all of these questions it is time to take action.

3. It helps a lot if you have the right equipment

It’s easier to work out if you have the right equipment. If you want to run long distances, you need running shoes. If you want to get on Google’s first result page, you need a good domain name, a good server, clean web pages, good content, quality back-links and a good SEO coach.

4. Do not try to cheat the system

If you want to be fitter without working out, you might take some pills. This can work for some time but ultimately, the pills will make you sick and destroy your body.

If you want to get quick search engine optimisation results, you might consider spammy techniques that promise immediate or very fast results.

These methods can work for short term but eventually Google detects all spam methods sooner or later and your website will be banned from the index, which could be devastating to your business.

If you’re not afraid of change and choose the right SEO partner then your website will get the rankings that it deserves. It’s not easy to get top 10 rankings on Google but it’s also not difficult if you know what you are doing.  If you would like more information about our SEO services please leave a comment below or call us on 01273 328877

TCmarketing Design Icon

Font layouts can make the reader feel good

By Design No Comments

Research by psychologist Kevin Larson into how font and design layout affect our emotions produced some interesting results.

“1. Readers felt bad when reading a poorly designed piece of literature that was often expressed with a frown – not what you want your clients to do!
2. Readers felt better when reading copy from a good layout and felt like it took less time to read.”

The conclusion we draw from this is that for brochure, advertising and leaflet design a well-designed layout will communicate your company’s messages more clearly and powerfully.

If you need help making your marketing literature more effective please call us today on 01273 328877.

 

Why Doesn’t your website feature in the search results anymore?

By SEO No Comments
In a recent online online discussion, a website owner complained that his site was no longer listed on Google for one of his most important keywords. The site had been ranked highly in the past.
At first glance the backlinks pointing to the website didn’t look suspicious and the other factors such as page content also looked okay. So why did the rankings of the website drop?
What exactly happened?
The webmaster of www.mamajeanius.co.uk wondered why his site was no longer listed for the keyword “materity jeans”.  Another forum member where the discussion was raised analyzed the site and also found nothing unusual:
• The backlinks looked okay to the other forum member; he didn’t find any spammy backlinks.
• A ‘site search’ showed there were about 417 pages of the website indexed on Google UK.
Again it begged the question: Why did Google delist the website for that keyword?
Google’s John Mueller joined the discussion to explain why Google did not show the website for the keyword:
“It looks like your SEO Company (or previous SEO Company) may have tried to promote your site in a way that’s in violation of our Webmaster Guidelines. Specifically, I see a lot of unnatural links in low-quality articles as well as blog comments left by someone called ‘Maternity Jeans.’
Stopping these practices, cleaning up unnatural links like these, and using the disavow links tool in cases where you can’t clean them up, would be a good step in the right direction.
Over time (and this process can take months), as our algorithms re-crawl the affected URLs, reprocess the links found on the web, and update their data, they’ll be able to take the new state into account.”
In other words, the rankings dropped because the website was spamming Google with artificial links. What appear to be good quality links to you as a site owner may not be regarded in the same way by Google!
What does this mean for your website?
Google is serious about removing spam from the search results. If you want to get high rankings on Google, you should know that:
• Artificial backlinks (blog comments spam, low quality articles, forum spam, etc.) will get your website in trouble sooner rather than later.
• It can take months until your website recovers from bad backlinks (see John Mueller’s answer above).
Use an SEO Company that only uses ‘white-hat’ SEO methods to promote your website.
Yes, it takes longer to get high rankings with these  tried and trusted methods but it’s also much safer. If you use white-hat methods to promote your site, your web pages will get high rankings that last.  If you need help getting your web pages ranked high in the search engine results call us today on 01273 328877

Google confirm that repeat offenders get bigger penalties

By SEO No Comments

The head of Google’s anti-spam team, Matt Cutts, has published another video on YouTube. In this video, he explains why Interflora’s penalty was lifted after just 11 days. He also talks about whether Google has different penalties for different websites?

Why was Interflora’s website penalised?

Some months ago, the website of Interflora (a popular UK flower website) was penalised because the company had purchased many backlinks from various newspaper websites.

Despite this transgression, after just 11 days, the Interflora website was back in Google’s index.

This seems very strange as most websites need several months to recover from Google penalties.

In a YouTube video, Matt Cutts was asked by a webmaster to explain the penalty of the Interflora website.

Unfortunately, Matt Cutts was reluctant to talk about specific penalties or companies. In the video, he said that repeat offenders get hit with a stronger penalty than websites that have used spam techniques for the first time:

“Google tends to look at buying and selling links that pass PageRank as a violation of our guidelines and if we see that happening multiple times, repeated times, then the actions that we take get more and more severe. So we’re more willing to take stronger action whenever we see repeated violations.”

It seems that Interflora was a first time offender and that they weren’t fully aware that the paid links from newspaper websites could cause problems. When Interflora removed the newly purchased links, Google restored the previous rankings of the website.

What does this mean for your website?

If you have received a spam warning message from Google, you should remove all spam elements from your pages and you should try to remove all spammy links that point to your web pages – see our earlier post here

Interflora’s high rankings have been restored because the company previously had high rankings before they acquired the paid links.

If your website received high rankings because of the paid links before Google detected them, it’s likely that your web pages still won’t get high rankings when Google lifts the penalty.

If you want your rankings back, you will need to replace the spammy links with good quality, relevant links. We can help. Call us today on 01273 328877

SEO – Effective Link Building Strategies for 2014

By SEO No Comments

The various ‘Penguin Updates’ introduced by Google since April 2012 have completely changed SEO forever.

Link building involving the creation of spammy links does not work anymore and that’s a good thing. To succeed with your website in 2014, you have to do the right things in the right way.

1. Link building is still relevant in 2014

You’ve probably seen a few “link building is dead” articles on the Internet. People who say this have usually only experienced poor quality link building in the past.  To some extent, however,  they are correct :

  • Automatically creating backlinks in bulk does not work anymore.
  • Creating bogus social network profiles to get backlinks does not work anymore.
  • Spamming forums and article websites with fake or low quality content to get backlinks does not work anymore.
  • Automated link networks do not work anymore.

In short: spamming does not work anymore – but good quality link building does!  Google’s Matt Cutts made that quite clear in an interview last July:

“Links are still the best way that we’ve found to discover [how relevant or important somebody is], and maybe over time social or authorship or other types of markup will give us a lot more information about that.”

2. Link Relevance is now essential

“Things, not strings” is one of the most important concepts that Google introduced last year. The context (relevance) of a link has become even more important.

The links that point to your website should come from pages that are related to the topic of the linked page in your own website. Google has been saying this for years but now they are penalising links that do not meet this criteria.

If all of the links that point to your website use exactly the same keyword phrase to forge the links, you can be fairly sure that this will trigger an ‘unnatural links’ warning on your Google Webmaster Tools account.  Conversely If the links to your website contain keywords that are related to the topic of your web page, Google will find your website relevant, and in some cases an authority for that topic.

3. Once again: spamming is risky

Some people still think that they can trick Google’s algorithm with the ‘brand new secret method that will get your site on Google’s first result page with just a few mouse clicks.’ We get daily emails offering a quick solution to SEO.  The fact is there is no quick solution!!  The spam tools used by these ‘black hat’ seo merchants do not work anymore.

Google has consistently said that it does not like link schemes and you should avoid the following types of links:

  • Buying or selling links that pass PageRank.
  • Excessive link exchanges.
  • Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links.
  • Using automated programs or services to create links to your site.
  • Text advertisements that pass PageRank.
  • Advertorials or native advertising where payment is received for articles that include links that pass PageRank.
  • Links with optimised anchor text in articles or press releases distributed on other sites.
  • Low-quality (free) directory or bookmark site links.
  • Links embedded in widgets that are distributed across various sites.
  • Widely distributed links in the footers of various sites.
  • Forum comments with optimised links in the post or signature

If you use these methods to build backlinks, you run a high risk that your website will be penalised by Google.

4. Make it personal

Links that require human intervention are the links that Google considers in the ranking algorithm. Quality is much more important than quantity.

A handful of high quality links are much better than hundreds of automatically created backlinks.

For more information on our professional SEO services please call us today on 01273 328877

Google: we won’t index your site if we cannot access your robots.txt file

By SEO No Comments

In an online discussion, Google’s Eric Kuan said that Google won’t index a website if they cannot access the robots.txt file of the site:

If Google is having trouble crawling your robots.txt file, it will stop crawling the rest of your site to prevent it from crawling pages that have been blocked by the robots.txt file.

If this isn’t happening frequently, then it’s probably a one off issue you won’t need to worry about. If it’s happening frequently or if you’re worried, you should consider contacting your hosting or service provider to see if they encountered any issues on the date that you saw the crawl error.

If you’re unsure about the technical details of your website, ask us to check your web pages or better still ask us to do a full SEO Audit of the site. Call us today on 01273 328877

SEO Case Study – Recovering from a Google Manual Action

By SEO No Comments

Situation:

Towards the end of 2013 we received notification via our Google Webmaster Tools account that one of our long standing web development and traditional marketing clients had suffered a manual action by Google which effectively delisted their website pages from Google’s index – in other words their website was not appearing in the Google search results.

Task:

We ran a full Links audit and it quickly became apparent that the root cause of the manual action was a direct result of the ‘Penguin’ updates that looks closely at the relevancy and quality of all links pointing to websites. Google introduced the first Penguin update in April 2012 to try and stop websites spamming their way to the top of their results. Penguin penalises websites with low value, poor quality links from non-relevant sites, especially sites that have bought links in the past or are suspected of using ‘black-hat’ SEO link building techniques.

Our Links Audit revealed many links pointing to our clients site that were clearly ‘fabricated’ and had been created purely to try and gain search advantage. These links were mainly historic links created between 2011 and 2012 when link building was all about link volumes.

The client has previously enjoyed a high search engine ranking for almost all of his keyword phrases and the manual action was having a real effect on new business enquiry levels. Our priority was to try and have the poor quality links removed and have Google re-list the site.

Action Taken:

Using professional standard Links identification software we produced a definitive list of over 3,000 links pointing to our clients website. We then analysed each of these links in terms of quality and relevancy. We categorised all links into one of three segments:

a) Good Quality Links
b) Suspicious Links
c) Toxic or Bad links

We further analysed the suspicious links, erring on the side of caution. Once we had a definitive list of poor / bad links we wrote to each website (where possible) and asked for the links to be removed. After 7 days we sent a follow up letter / email repeating the request.

After a further 7 days had elapsed we submitted a ‘disavow’ request to Google for all those poor links that had not been removed. We had to be able to prove that we had made an effort to have the links removed otherwise our disavow request would fail.

Result:

After about 10 days Google advised that the manual penalty had been removed!

In December 2013 we started a new SEO programme for these clients – they had used other SEO agencies prior to ourselves – and after 1 month of white-hat ethical SEO we have seen them back in the top 2 pages of the Google results for 4 of their 6 primary keyword phrases.

If you have suffered a Google penalty or would like to know more about our SEO services for Brighton Businesses please call us today on 01273 328877