Responsive Design Workspace

16 Reasons why you need Responsive Design

By Design, Website No Comments

What is Responsive Design?

Responsive Design is when a website automatically reforms to accommodate virtually every screen size, on any device currently on the market. This might not seem like such a big deal, a few years ago it wasn’t. However the smartphone is ever growing, let alone tablets and notebooks. In this article I am writing to inform how critical it is that your website is responsive. Today, not next year, not in 6 months. Now!

Why it’s Great

1. Double tap and pinch screen no more, for your content has been optimised to be perfectly legible on any screen!

2. Menus & Buttons formatted with touch screens in mind, for a good old easy tap.

3. Creates a single website for all your online interaction.

Why it Matters

4. 66% of mobile users are frustrated with page load times.

A website which hasn’t been optimised for your mobile audience will not only alienate them on arrival, but it has the potential to drastically go overboard on data usage. That doesn’t just mean long load times, your using up more data from mobile users contracts. Double ouch.

5. In a study of 5,388 smartphone and tablet users 48% complained that mobile sites were not optimised for mobile.

When a website hasn’t been optimised for mobile use this often makes the page a lot more difficult and tedious to use. Web traffic is notoriously impatient amongst all markets, don’t give your competitors the option of one-upping you in this department.

6. According to a survey by Google 48% of users said that if a website is not optimised for mobile, it feels like the company does not care about their business.

This is a real stinger. The hard truth is in this age mobile optimisation isn’t just a neat bonus you come across occasionally, it’s expected.

7. 16% of smartphone and tablet users said “if a page loads too slowly, we give up”.

We’ve all been there, waiting for a page to load feels like a waste of time especially if there are other sites offering similar content.

8. 85% of Adults believe a mobile website is as important if not more important than their desktop counterpart.

I imagine children appreciate responsive design too.

The Rise of Mobile internet

9. Mobile users surpass desktop users before the end of 2014.

10. 97 Screen Resolutions in 2010,  232 in 2013.

11. No one screen size has more than 20% of web traffic share.

12. Mobile based searches make up one quarter of all searches.

12. 95% of Mobile users have searched for local information.

Shopping is Mobile

13. 69% of tablet users have made a purchase via their device within the last 30 days.

14. 67% of users are more likely to make a purchase on a mobile friendly site rather than a non-optimised site.

15. 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store.

16. 30% of mobile shoppers abandon a transaction due to lack of mobile optimisation.

I hope that this has helped clarify Responsive design for you. If you would like to learn more about how we can help your business with web design please leave a comment below or call us on 01273 328877.


Monochromatic Design

Monochromatic Design

By Design, Website No Comments

Found yourself struggling to choose what colour scheme you want to use on your website? In design the choice of colour is paramount as your audience will immediately connect and feel certain emotions upon seeing your colour scheme.

For example blue will indicate calm tones linking to maturity, professionalism and intelligence. Cultural backgrounds may change people’s initial impression but all the same everyone will immediately feel certain emotions upon seeing chosen colours.

When you mix various colours into your palette the result can be somewhat difficult to predict. So how do you go about choosing from your palette? Well, many designers will use either a colour wheel or they will use software to test different colour schemes.

However there is an alternative, monochromatic design. Monochromatic design is a website using a single primary colour with darker and lighter shades to produce a safe and unified experience for your visitors.

Advantages of Monochromatic Design

Monochromatic design is a simple solution because it is simply easier to implement. The most obvious advantage to monochromatic design is that your colours cannot clash as you are only using one. Celebrating minimalist design. In a world where colour is blatantly used to grab your attention subtle elegance suddenly becomes very noticeable. So noticeable in fact that it can be hard to forget, when you use a single colour to personify your brand for a long period of time we will associate even the colour with their produce, think about what Coca Cola & Virgin have managed to achieve with the consistent use of red.

Another benefit to monochromatic design is when used efficiently the lack of distractions will pull your visitors straight to the punch. Your audience is forced to focus on your content this is most beneficial on portfolios or product pages.

Disadvantages of Monochromatic Design

The use of one colour is an art. The lack of variation when incorrectly implemented can make a website look quite bland and empty. Another issue you may find is that monochromatic design can prove difficult to produce organic visual cues.

However you can avoid this by highlighting your focal points by applying colour which stands out against your primary colour. This will simultaneously both  grab attention quickly while remaining elegant.

I hope that this has helped clarify Monochromatic design for you. If you would like to learn more about how we can help your business with web design please leave a comment below or call us on 01273 328877.

oban less is more for your website

Less is more on your website

By Design, Website, Wordpress No Comments

Your home page is really important as it’s most likely going to be the first page a visitor see’s. When you first land on a page you have certain expectations. So how do you ensure your viewers find the goodies of your site? Cut the clutter.

Sleek websites not only look great but they minimise confusion and contribute to ensuring that you achieve targets like subscribers, sales and more signups. This gives your website a spring clean that can be just what you need to up those conversions, but how do you go about it?

Simplifying your website may seem daunting at first, it’s particularly painful after having worked on that useful content. Every step you take towards streamlining your website will make an impact. You shouldn’t look at simplifying your home page as a mammoth task which you could never have the time to finish, this is an ongoing process. Improvements will be possible each and every time you search, you can take it slow as long as you don’t neglect this process. Persistence is key.

Finding the Focus of your Website

What is the necessity on your page? Most likely there will be one fundamental aspect of each page you have which you cannot go without. Perhaps it’s a Call to Action, a subscription to your newsletter, a download to your latest eBook. What ever your page’s aim is you have to narrow it down to this point as much as possible. Any distractions are only giving the visitor an excuse to leave. Don’t give them that excuse.

Minimise your page count

This doesn’t always mean deleting all your content. Merging two pages or even more into a single page can be much more user friendly than having to click through page after page. However there is almost definitely going to be at least some content which is unnecessary somewhere on your site, maybe it’s simply out of date. Then it simply has to go. When you have less places to visit on your site not only are you making content more coherent, but your navigation bar will be a lot less complicated.

Keep content above the fold

Many studies have been undertaken regarding the fold on a webpage, it is widely regarded that any content below the fold is largely ignored. Therefore it is very important that your website’s focal elements are not below the fold. While I would like to argue a gripping webpage will draw relevant users to go below the fold and that there are many irrelevant reasons which could be interfering with reading further. The evidence is there and statistically you would be much better off avoiding placing important pieces below the fold.

Non-Obtrusive Design

When reading through content the most distracting aspect of a website tends to be colour. If you want a safe bet most designers stick with the 60-30-10 Rule, suggesting that you use three colours in a ratio of 60%, 30% & 10%. Not only is this minimising interferences with your visitors but you will give a thoughtful and professional impression. You can take this one step further by understanding the demographics of your audience. Analyzing the competition will allow you to either stick to trends or stand out without alienating your audience. Highlight your focal elements with primary colours which contrast with the rest of your design so that your visitors can’t help but consider them.

Hopefully this article has informed you of the importance of simplicity. If you would like to learn more about web design and how it can help your business please leave a comment below or call us on 01273 328877

Navigation Bar

Should you use a fixed navigation bar?

By Design, Website No Comments

In 2014 the fixed navigation bar or sticky menu’s are quickly becoming a typical trend in web design. The concept behind the fixed navigation bar is that it improves the user experience, providing easy access to the prominent pages throughout your browsing. While there is no questioning the functionality of this feature there are many who would criticise the fixed bar. Complaints tend to penalise the navigation bar for misleading a reader’s attention. As many of you will know immediately drawing attention to certain aspects of a site is paramount to it’s success.

Therefore it is easy to see that the dilemma here is not quite as simple as it may have seemed. The impact a fixed navigation bar will have on your user’s experience is perhaps mostly based on preference then? I would argue that in fact the answer to whether you should use the fixed navigation bar or not depends on the website you are tailoring for. So then, to be able to discern whether the navigation bar is for you we’ll have to look more closely at the pros and cons for this matter.

Navigation Bar Pros

User Experience

…or UX Design, when plowing through vast amounts of information it becomes easy to see why a fixed navigation tool can save your web visitors much needed time. When finding websites for the first time people are not afraid of making the decision they would rather read about this topic elsewhere within seconds of finding the page. We all know this however the user experience is almost as important if your site has clunky or unclear design people will not hesitate to search elsewhere. With this in mind the value of a fixed navigation bar is clear.

Record browse times

You may not think that access to various sites at all times would save you much browsing time but in a recent study by Smashing Magazine reported on average people browse 22% faster. That’s an extra 22% of time spent of people actually looking at your content rather than digging through your site. When pages are packed with content you can bet that a fixed navigation bar will earn you those brownie points from your users.

This is particularly true with the rise of flat design in 2014, when long empty space is so prevalent on the internet a fixed navigation bar can save your users a lot of time.

Navigation Bar Cons

Overcrowding hurts UX

If your site is overflowing with content in a relatively small space you may want to reconsider whether a fixed navigation bar is for you. While having easy access to the rest of your site is typically useful in certain circumstances it could be hurting your UX. Complicated websites may look visually impressive but nothing is worth making your website difficult to digest, especially when competing with the simplicity of flat design. Also when a website has minimal scrolling the fixed navigation bar may feel pointless and thus wasting space, possibly irritating visitors.


There are a couple of other issues which can emerge from using a navigation bar unnecessarily besides aggravating your web traffic. While it is uncommonly seen a fixed navigation bar can be difficult to translate onto mobile format. Additionally implementing a fixed navigation bar will increase load times of your page thus it is very important to consider whether this will actually help the web traffic which you have worked hard to achieve.

All of these problems need to be considered for your website. Hopefully these points will help clear up whether a fixed navigation bar is for you.

TCmarketing Design Icon

Font layouts can make the reader feel good

By Design No Comments

Research by psychologist Kevin Larson into how font and design layout affect our emotions produced some interesting results.

“1. Readers felt bad when reading a poorly designed piece of literature that was often expressed with a frown – not what you want your clients to do!
2. Readers felt better when reading copy from a good layout and felt like it took less time to read.”

The conclusion we draw from this is that for brochure, advertising and leaflet design a well-designed layout will communicate your company’s messages more clearly and powerfully.

If you need help making your marketing literature more effective please call us today on 01273 328877.