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Our Top 10 Recommended Design Tools - MailChimp Snap

Our Top Recommended Design Tools

By Design, Email Marketing, Marketing, Website No Comments
In this month’s recommended top 10 list we’re looking at design tools.

This list is aimed at designers and developers. We’ve included new apps to improve your marketing efforts, design resources, cloud storage, tools for building professional infographics & slideshows with ease – plus much more. We’re sure you’ll find something useful so check it out!

Almost everything in this list is free or is available for a small fee, we’re trying to provide useful tools for both professional experts and beginners.

If you have any suggestions feel free to leave a comment below! Or if you just want to share your thoughts on this list, that’s fine too!

10 Design Tools That’ll Take You from Stuck to Unstoppable

1. Infogr.am

Let’s be honest, reading can be fun, but in general visual content will always be more compelling and done well, more interesting. According to Market Domination Media people remember 80% of what they see and do, 20% of what they read and only 10% of what they hear. Plus “an infographic are 40 times more likely to be shared on social networks” – Kissmetrics.

The only real issue with infographics is, they take up an awful lot of time to create. Infogr.am makes designing visual data incredibly simple via a drag & drop editor.

Infogram

2. Slides

Much like infographics Slideshows can be seriously effective content, why? Implemented correctly slides are a very visual medium which get straight to the point – and emphasise that point clearly. There is a reason why presentations are generally backed up with slideshows, they are an effective form of communication.

However, much like infographics, slideshows can take a really long time to design.

Slides is a slideshow presentation editor built with simplicity and functionality in mind. You can access them from anywhere online on any device, but you can also download your presentations for offline presentations.

SlidesEditor

3. GoMoodBoard

I’m a big believer in planning ahead. You’re never going to capture a perfect logo or web design on your first attempt – no matter how experienced you are. However being able to fall back on a clear design objective and inspiration can really push you in the right direction.

GoMoodBoard is a website which allows you to quickly build and share a selection of images to capture a brand “mood”.

Top Recommended 10 Design Tools - GoMoodBoard

4. The Stocks

Imagery is incredibly powerful for conveying your message and branding. However good photography can be pricey. Lately free Stock websites have been becoming more diverse and closer to the complete packages paid websites can provide.

The Stocks is the must go location for Royalty Free Photography as it gives easy access to all the top quality Stock websites.

TheStocksSample

5. Canva

Canva is an online design tool which is aimed at beginners. The tool is incredibly simple and easy to use, filled with tutorials and resources which you have very easy access to. The one drawback is that since it is so simple, it just doesn’t hold a candle to the all encompassing amount of options available from paid services provided by companies like Adobe.

Our Top 10 Recommended Design Tools - Canva

6. Adobe Creative Suite

Adobe provides the definitive design tools for editing and building images, whether that’s for the web, print or more or less anything. Having a recommended design tools list without Adobe would honestly just not feel right. However Creative Suite is very expensive and is not beginner friendly.

Our Top 10 Recommended Design Tools - Adobe Creative Suite

7. DropBox

DropBox is a very useful tool for designers. Allowing you to share work between colleagues from one central system without having to worry about space! DropBox for Business allows additional storage at no extra cost. DropBox can also recover any accidentally deleted files and allow easy sharing through links or private folders.

Our Top 10 Recommended Design Tools - DropBox

8. FileZilla

The File Transfer Protocol (FTP) is the standard network used to transfer large files between computers. Allowing you to transfer files from one host to another.

FileZilla is a free FTP solution for both clients and servers.  This is a must for web designers in particular, as you will be frequently required to update a website rather than build from scratch.

FileZillaSample

9. Pixeden

The perfect way to show off your design work in style! Mockup templates allow you to create an image with your design on it’s appropriate platform. Whether that’s a business card, books, brochures, mobile devices etc.

Pixeden provides a large selection of professional looking free graphics and mockups. Plus a fantastic range of premium resources. If you ever find yourself needing a lot of image resources Pixeden can provide them for you.

PixedenSample

10. MailChimp Snap

Email Marketing is still very effective, with the rise of mobile people are accessing their emails from anywhere increasing your chances of a successful campaign.

The new MailChimp Snap harnesses the mobile email marketing ethos. Allowing you to send simple, photo-based email campaigns straight from your mobile device, and they look fantastic. Marketing has never been so easy!

Our Top 10 Recommended Design Tools - MailChimp Snap

How To Get Traffic

How to get Traffic to your site (Beginners)

By Email Marketing, Link Building, Marketing, SEO, Social Media, Website, Wordpress No Comments

Starting up a website is hard.

Thousands of people are already in your industry and have already got a strong following.

Sometimes breaking into the crowd can seem impossible.

After all you’ve checked out the leading authorities on building up traffic, they’ve all had plenty of advice to give.

Yet here you are looking for more techniques to even get started on building traffic to your site.

Nothing has worked.

You start to wonder…

Have you failed as a content writer? Is your SEO really that terrible?

“…Is my website, useless?”

Building up a following can be really tough. I mean real tough, like climbing mount Everest with banana skin shoes tough.

But it is possible, people have managed it. (Popular Blogs, not climbing Everest with banana’s. Maybe one day).

So, the question, is how?

Out of all of the building traffic techniques you’ve read about:

  • SEO
  • AMA’s
  • Social Media
  • RSS Feeds
  • Video
  • Landing Pages
  • Email Marketing
  • Marketing Automation
  • Calls to Action
  • Analytics
  • Following popular blogs

None of them work.

Most suggested traffic techniques just don’t work

Here’s the cold, hard truth.

There are only four methods which do work, for a Beginner.

“There are only four ways to get traffic to my site?

That can’t be right. Surely not.

I’ve read all of those great posts on Moz, Hubspot etc. about building traffic…

And I mean well, it all makes sense.”

So why hasn’t any of it worked?

Because the vast majority of what people are saying just isn’t effective for startups.

Think about it.

These websites are aiming their blogs at businesses which already have a somewhat popular website, who are just trying to boost their website even further.

If your just starting out and are paying close attention to your followers, then what are you doing?

You don’t even have any followers,

Yet.

You can’t waste time on lead nurturing, email campaigns etc. When you don’t have an audience.

Leading authorities don’t write about how to get traffic, they write about how to improve your traffic.

This is a massive difference and which honestly, should be made much clearer. Your not the only people who have been struggling to figure out how to get their website to take off, TCmarketing included…

How to get Traffic for a Beginner (The only Four Techniques)

…So what exactly is effective for startups?

1. Guest Blogging

If your just starting out and looking to hit your mark on the web scene. This should be your weapon of your choice. Guest blogging is extremely effective at producing unique, targeted visitors for a start up website. The best bit? There are no prerequisites, all you need to get started is a few popular bloggers in your industry.

Steps:

  • Write a Guest Post
  • Ask for a small favour of linking your guest post to related posts
  • If someone shares your post, get to know them! Chances are they will share your blog too
  • Instead of linking back to your home page, link to your email opt in. This could get you many subscribers

2. Interviews/pod-casting

Not only do a lot of people want to hear what industry experts have to say. Industry experts have a lot to say. Don’t be afraid to ask to do an interview with influential people, as long as you keep it relevant interviews are beneficial to everyone.

Steps:

  • Plan your interview
  • Get as many Bloggers involved as possible (within reason)
  • Get permission to share your findings with the world, think about putting this behind a landing page/opt-in list

3. Outreach

Generally spending the time to put out a truly fantastic and original post just does not generate the visitors to be worth while. But here is the interesting part, if you pair them with outreach and the results can be staggering. However your going to need to be prepared to face rejection. Even if your content is truly some of the best in your industry.

Steps:

  • Identify Influential Bloggers
  • Get Noticed (comments, email, social)
  • Request a share/guest post/backlink etc.
  • Build the relationship

4. Advertising

When it comes to earning traffic as a beginner, this is the real deal. Advertising greatly out paces any other technique for generating traffic to your website as a beginner. However there is one flaw with this technique, which I’m sure you’ve already cottoned on to. That’s right, money. Now I’m not going to say go and bust your life savings on advertising for your website. However if you think you are ready for that increased volume, advertising can save you months of work, that’s how effective it is.

Get on with it then!

That’s it! The four techniques you need to invest in to build up traffic to your website.

So, what are you still reading this for?

Get out there and grab that web traffic, it’s waiting for you!

 

Seriously though, I hope our guide on how to get traffic for your start-up website was useful.

I mean, I put in enough time writing this.

So give me a share! Tweet this to your friends! Recommend me to your industry leaders!

 

By Gabriel Hourigan,

TCmarketing Marketing Icon

5 Tips for Email Marketing Success

By Email Marketing No Comments

Email Marketing From Tyler ConsultantsEmail is still very much an important and effective marketing tool and should be a central part of any online marketing campaign. When used alongside social media and SEO it can provide a comprehensive approach to lead generation and also help build brand and customer loyalty.

However, as with any marketing campaign, to achieve email marketing success you must spend time doing your research and planning your campaign.

Here are 5 best practice tips to help you achieve email marketing success:

1. Make it easy for your readers to subscribe:
Any email marketing campaign is dependent upon the quality of your mailing list. Collect new data at every opportunity and if you have a sign up facility on your website, keep it very simple. If your email marketing is targeted effectively, it is more likely that your emails will be opened, read and any links within it clicked on.

2. Craft your email title carefully
The first thing a new contact sees on your emails is the ‘from’ address and subject line which is the title of your email. Make sure it grabs their attention and gives them an incentive to open your email. Getting the right frequency of emails and having a good subject line will increase engagement with your business and encourage subscribers to open and read your mail.

3. Give your subscribers the information they are looking for.

Building your own opted in subscriber list gives you the opportunity to use the data effectively. You can segment your subscribers into different groups as required and make sure you send the right messages to the right people at the right time in their buying cycle. You can also use the data to help you analyse the effectiveness of your campaigns and to improve the open rate of future ones.

4. Make use of graphics with care
What works well on a website doesn’t necessarily work well on an email. A good email template design should use graphics, if required, simply to reinforce your brand or email message. Make sure any graphics used do not impede the upload time or opening time of the email and bear in mind that many email management programs such as MS Outlook do not open images by default.

5. Show you care by respecting your reader’s choices
Make your unsubscribe process clear and simple. This shows your subscribers that you value them and respect their choices. It also shows that you care about the quality and integrity of your email marketing mailings.

Using these best practice tips will allow you to achieve email marketing success in a cost effective way while creating new business and building social engagement – which will also boost your SEO ranking.

If you would like help with your email marketing, get in touch with Tyler Consultants.