You’re no April fool, so learn why a cheap website is not good value!
Can A cheap website make a fool of you?
People can be thoroughly confused when they get quotes for web design in Brighton. Prices can range from extremely expensive to downright cheap! The project is the same, the requirements are the same, so why are the prices so different?
It’s easier to understand price differences when we take time to understand the product being bought. As an example; an off the peg suit that costs £80.00 or so will have low expectations. It is unlikely to be made from superior cloth, it will not fit your body shape perfectly because it’s cut from a standard template pattern based on a ‘one size fits all’.
If you buy an off the peg website it may well serve its purpose in the short term but, like the cheap suit, it won’t last long, will soon need to be replaced and therefore it’s not great value in the mid or long term.
By contrast a bespoke tailor made suit costing in the region of £500 or more can be expected to be unique, without short cuts in the design process and crafted by a skilled expert. An expensive suit will be durable and made from premium materials; it will fit perfectly and last for many years.
Cheap website design in Brighton will not have hand written code, it will utilise a generic (non customised) template, it will not be unique with bespoke features or functionality and it won’t be a perfect fit your business goals. A ‘one size fits all’ website is a low budget option, but it won’t meet your needs for long and there is no room for it to grow as your business grows. For your business to succeed online your website, which for many businesses is a ‘shop window’ needs to measure up.
When cheap becomes expensive
“Good work isn’t cheap and cheap work isn’t good!”
There are many elements involved in building a high quality website for Brighton businesses, there are no short cuts. A website needs secure foundations and this takes time and expertise from skilled Brighton website developers and costs more than a ‘take away’ website. A good website will help you achieve your business growth ambitions – it should generate a return on your investment and quickly recover the cost of producing the website.
A cheap, website, with boring or inadequate content will quickly disengage users. Remember lost traffic is lost revenue. A bad website can damage your brand, a huge cost in terms of lost business opportunities. Defective copy content can lead to penalties from Google and ultimately make your website invisible in the search engine results. If these pitfalls sound familiar, your only choice is to start again and build a new quality website making your initial choice to go for a cheap website a wasted investment. Cheap does not always make economic sense.
You only get what you pay for
A website needs to be updated regularly, it will not maintain itself and publishing fresh new content on your website should be an ongoing process. A good Brighton web developer will monitor the website performance and help you to measure the return on your investment.
A so called ‘cheap’ website can quickly become expensive with hidden updating fees, or worse, be left to become stagnant and worthless. A cheap website might look visually pleasing at first but without expert development it’s no more than an enticing shop window display, in a shop that is permanently closed, situated in a road that nobody uses! It becomes easy to understand why a cheap website does not equal good value.
“Nowadays people know the price of everything and the value of nothing.” – Oscar Wilde